Since its inception in New York in 2016, HOFFMAN Watches has emerged as a distinctive voice in the world of luxury timepieces. Founded by Will Hoffman, the brand began as a personal project to create a watch that combined vintage racing spirit with modern sensibility. Hoffman’s first creation, the Racing 40 Midnight, received enthusiastic praise from friends and family, inspiring the launch of a brand that today enjoys a devoted global following. With a design philosophy rooted in precision, heritage, and innovation, HOFFMAN continues to redefine classic watchmaking for a new generation.
A pivotal moment for the brand came in 2023 with the launch of the Racing 40 Pine edition, which quickly became HOFFMAN’s fastest-selling watch. Reflecting on its success, Hoffman explains, “The Racing 40 Pine struck the perfect balance of timing, design, and emotional resonance. It was our first-anniversary edition and marked a meaningful milestone for the brand.” The pine green dial, inspired by Sweden’s vast pine forests—a nod to Hoffman’s heritage—imbues the watch with a personal and timeless character. Hoffman adds, “It carried that vintage racing spirit while still feeling modern and fresh, which I think collectors appreciated.” For many, the watch was “more than just a watch; it became a symbol of the journey we have taken with our supporters.”
Building on that success, HOFFMAN now unveils the Racing 40 Mechanical Pine Green, a limited-edition commemorative timepiece created exclusively for the GCC region and limited to 250 pieces. This launch is a heartfelt tribute to the GCC watch community, whose passion and support have been instrumental in HOFFMAN’s growth. Hoffman emphasizes, “Their passion, trust, and enthusiasm have played a vital role in shaping HOFFMAN’s journey and for our fifth anniversary, we wanted to honor that bond in a way that felt meaningful.”
This edition features several firsts for the brand, including applied Eastern Arabic numerals on the dial and a pine green sapphire bezel. “We always want to bring something new to the table—more importantly, something that speaks to people,” Hoffman says. These design choices pay homage to the cultural heritage of the GCC community and underscore HOFFMAN’s commitment to evolving technically and culturally. “It is all about finding that balance between tradition and creativity to make something that feels special.”
The watch’s mechanics reflect HOFFMAN’s dedication to quality and durability. Powered by the Seagull TY2901/ST1901 manual-wind movement and protected by a scratch-proof sapphire crystal, the Racing 40 Mechanical is both functional and elegant. The sapphire exhibition caseback reveals the intricate movement, further emphasizing the craftsmanship behind the timepiece.
Hoffman envisions a bright future with the GCC community. “The GCC is integral to HOFFMAN’s success, and we see that relationship only deepening. Honestly, we are just getting started.” He anticipates new exclusive releases, collaborations, and events that will continue to strengthen these ties.
In every sense, the Racing 40 Mechanical Pine Green encapsulates the values and vision that have defined HOFFMAN over the past five years: craftsmanship rooted in history, a personal connection to design, and a genuine appreciation for the community that has supported the brand every step of the way.
For more information: www.hoffmanwatches.com ; @hoffmanwatches
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