Ralph Lauren Purple Label SS24 Collections: Ralph’s Dolce Vita

“Summer inspires a way of dressing that has a certain kind of ease and effortlessness, a laid-back sophistication defined by the warmth of the sun and the romance of summer nights. My Spring/Summer 2024 collections for Purple Label reflect that spirit with a subtle glamour that is cool and charming, defining a personal style that is enduring all year round.” - Ralph Lauren

With European craftsmanship as the central focus, Purple Label’s Spring/Summer 2024 collections find their inspiration in the romance of a sun-soaked holiday spent along the Amalfi Coast, where the timeless glamour of windswept views and centuries-old villas offers an idyllic backdrop for the enduring products that make up the world of Purple Label.

Heritage fabrics, linen, and silk blends are combined in a rich palette with lush textures for comfort and ease, while modern eveningwear takes shape in sleek silhouettes. Loose linen shirts, drawstring pants, and printed swimwear give way to bright colors and floral patterns—all with a focus on honoring Purple Label’s distinct blend of high artisanship and iconic American design.

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