Ray-Ban and Lenny Kravitz Celebrate the Past, Break Boundaries in the Present Creating a Disruptive Future

Iconic eyewear brand and rock legend collaborate to unveil new Ray-Ban Reverse

Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens. Now, this disruptive design adds new colorways and joins forces with the Rock & Roll legend in a celebration of defying convention. The Ray-Ban x Lenny Kravitz capsule collection merges the brand's most iconic shapes with Kravitz's legendary persona in two special SKUs, + one limited-edition.

Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.”

“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It's about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses,” says Lenny Kravitz.

Bringing both values of Ray-Ban and Lenny to the forefront, the collection was crafted with consideration for our planet by utilizing a palette of alternative materials such as: bio-nylon lenses1 with a 41% bio-based carbon content, bio-acetate frames with a 67% bio-based carbon content and 100% recycled polyester cleansing cloth and packaging. Finished with a high-performance anti-glare treatment, the lens is primed to reduce up to 70% of the reflections at wavelengths at which the eye is most sensitive.

“Our key values at Ray-Ban are authenticity, iconicity, being timeless and courageous. Tapping someone like Lenny Kravitz to be our first global ambassador felt like fate because he truly embodies these values. He’s award-winning, broken many boundaries, established himself outside of his music and has a true creative heart with no limits. Together we knew this was the ultimate synergy,” says Dan Alder, Ray-Ban Global VP Marketing.

This collaboration is more than just eyewear; it's an anthem to innovation, a testament to pushing boundaries, and a celebration of individuality. Experience the revolution with Ray-Ban Reverse and Lenny Kravitz.

All Ray-Ban Reverse Collections including the Ray-Ban X Lenny Kravitz capsule collection can be purchased at all Ray-Ban Stores and beginning March 14th and will be available throughout all owned and operated EssilorLuxottica wholesale channels starting from April 2nd. The Ray-Ban Reverse standard collection including colour additions start at €175. The Ray-Ban x Lenny Kravitz capsule collection start at €215 for the Black Aviator Reverse, Chrome Aviator Reverse at €235 and the limited-edition gold plated at €500. Special exclusives can be found at Sunglass Hut and Grand Vision banners.