Fashion Weeks


The SARAWONG FW 24.25 collection, weaves its way through the folds of history and poetry to narrate a tale of intrinsic beauty and deep meaning.
Photos: Courtesy of SARAWONG

The designer drew inspiration from the immortal words of William Blake in his poem "Auguries of Innocence" and the cultural richness of the Silk Road to create a fashion experience that celebrates the connection between the microcosm and the macrocosm, the limited and the infinite.

The designer particularly references on one of the most dense and meaningful verses in the work:

"To see a world in a grain of sand, and a heaven in a wild flower, hold infinity in the palm of your hand and eternity in an hour."

These words, steeped in profound wisdom, explain the ability to perceive the entire universe in an apparently insignificant detail. Even in a single grain of sand or a wildflower, it is possible to glimpse an entire universe where one can find the beauty and perfection of paradise. The designer tries to capture this vision, transforming common elements into extraordinary pieces. The fabrics, details, and prints of the collection delve into the microcosms of nature; the textures and patterns evoke a deep connection with the earth and sky, translating Blake's poetic essence into vibrant garments.

In particular, the floral prints are inspired by the four magnificent flowers found on Dunhuang murals, a system of 500 rock-cut temples in Gansu province along the Silk Road. Peony, pomegranate flower, poinsettia and honeysuckle represent the resilience of women, their ability to adapt and their understanding and hope for a life full of beauty and happiness.

“Blossoms Sand" manifests itself through a fusion of timeless elegance and contemporary innovation. Rich fabrics and flowing silhouettes blend harmoniously with intricate details inspired by nature. Elegance is combined with whispered sensuality, creating a perfect balance between sophisticated femininity and bold modernity. The collection embodies the vision of a confident woman, aware of her inner and outer beauty.

The Silk Road, a symbol of cultural and commercial exchange between East and West, permeates the collection with its thousand-year history. The colors, shapes, and decorations recall the magnificent shades of landscapes, and the exquisite details reflect the influence of cultures intertwined along this historic route, offering a tribute to its timeless beauty.

Intricate embroidery, precious fabrics, and craftmanship come together to create unique pieces that tell ancient and modern stories.

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Photos: Courtesy of SARAWONG