Selena Gomez Launches Rare Beauty’s Debut Scent: Rare Eau de Parfum

Simply put, celebrity fragrance has grown up. Remember those early hits, like Paris Hilton and Britney Spears’ Fantasy, which gave us the soundtrack as well as the scent track of a generation? Well, today we’re in a refined verse: Fenty, Cé Noir, Billie Eilish, and now Rare Eau de Parfum, merge recognisable personality with credible perfumery, thoughtful sourcing and accessible, every day-to-night design.

“My days are never the same, so I wanted a fragrance that evolves for the moment… from a quiet morning at home to a big night out - and always feels just right.” - Selena Gomez

The Scent: A Modern, Spiced Gourmand
Opening: caramel, pistachio, pink pepper
Heart: rich vanilla, bold ginger, upcycled cocoa beans
Dry down: creamy sandalwood, warm tonka, soft skin musks

Decadent without being sticky, comforting without going flat, elegant enough for the evening, and gentle enough for everyday use. Crafted in France with a sourcing story that adds dimension: pink pepper (Australia), ginger (Nigeria), upcycled cocoa beans (West Africa), sandalwood (New Caledonia), tonka (Venezuela).

Design that includes: An ergonomic bottle developed with certified hand therapists and packaging engineers for easier grip and spray, small detail, but significant big impact.

Credentials: 100% cruelty-free, vegan, paraben-free; dermatologist tested and suitable for sensitive skin.