Sip, Sparkle, and Stay Cool: Evian x La Baia Brings a Taste of the Amalfi Coast to Dubai This Summer

This month, La Baia, the Amalfi Coast–inspired beach club at the reimagined J1 Beach (formerly La Mer) partners with French mineral water icon Evian to launch “Sparkle Your Summer”, a sensory experience blending wellness, style and sun-soaked indulgence on the shores of the Arabian Gulf.

In a city where summers can be intense, staying hydrated and cool becomes more than important than ever. With rising heat and active outdoor lifestyles, the body’s demand for replenishment increases dramatically, making pure, mineral-rich hydration essential. This is where Evian’s naturally balanced mineral water steps in!

The campaign brings together La Baia’s refined coastal charm and Evian’s wellness-first ethos through a series of immersive experiences. At the heart of the activation is a bespoke Evian photo booth, where guests are invited to capture their Mediterranean-inspired moments. A quick social tag unlocks a complimentary Evian cocktail or limoncello—perfect for toasting to long, golden afternoons.

On weekends, the offering becomes even more playful. Evian-infused frozen popsicles and signature sparkling cocktails cool down guests while they lounge on Evian-branded floats drifting across La Baia’s crystalline pool. It’s a seamless blend of hydration, aesthetics, and atmosphere—one that invites Dubai’s social scene to slow down and savour.

“This collaboration is about more than just aesthetics—it’s a celebration of summer at its most refined,” shares Iman Hmissi, Group Marketing Manager at La Baia. “Together, La Baia and Evian are crafting a moment where elegance meets refreshment, inviting guests to escape the heat and immerse themselves in the timeless charm of an Italian coastal summer.”

The synergy lies in shared value, as both brands promote a mindful approach to wellness, bringing purpose to leisure and elevating everyday moments into something memorable.

“With Evian Sparkling and in collaboration with La Baia, we’re encouraging guests to embrace the ‘Live Young’ spirit—staying refreshed, vibrant, and playful all summer long with every naturally sparkling sip,” says Antoine Moukarsel, Head of Marketing, Middle East. “It’s an invitation to savour the season with style.”

As Dubai continues to push boundaries in lifestyle experiences, this partnership stands out as a seasonal essential, spotlighting the importance of hydration, heritage and hedonism in equal measure.

Sparkle Your Summer with La Baia x Evian runs exclusively throughout May at La Baia, J1 Beach.

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