Skin Story Launches Vegan Define Black Eyeliner

Enhance any makeup look with a single stroke
Photos: Courtesy of Skin Story

Skin Story, renowned for natural, multipurpose makeup products, announces their latest makeup launch.

The clean beauty brand introduces their first vegan DEFINE Black eyeliner using the brand’s signature cruelty-free, ethically-derived, non-GMO and fragrance-free formulas. Whether you’re a makeup pro or novice, DEFINE is a luxe staple worthy of your makeup bag.

Eyeliners wield a special power that a lot of other makeup products don’t: the ability to make a huge difference in just a few strokes. There’s no one way to do your eyeliner.. You can do a messy and glittery party-girl look or you can lean into the clean-girl look and just opt for a simple yet classic cat-eye.

Photo: Courtesy of Skin Story

“The criteria for a good eyeliner isn’t just how good it looks; it’s how easy it is to apply (sans Q-tips cleanup) and how long it lasts. What good is a perfect wing if it’s flaking and smearing off in an hour? Everyone needs a great classic black liner in their beauty arsenal, and you can't go wrong with Skin Story vegan eyeliner. DEFINE is formulated with nourishing ingredients and comes with an ultra-fine tip for precise definition. It glides on easily on the lash line and provides an even application of the highly-pigmented black liquid”, says Rashi Sethi, co-founder of Skin Story.

Give your eye area a clean beauty experience. Made with precision in mind, DEFINE is enriched with panthenol and peptides for nourishment and to promote natural eyelash growth. Made for novices and pros alike, the richly pigmented eyeliner formula is oil-free and smudge-proof with medium-to-full coverage for all-day wear. DEFINE is supplemented with panthenol, also known as pro vitamin B5 to help nourish, hydrate, and condition the delicate eye area. The ingredient also enhances the lashes with a fuller, longer look. The lash enhancing peptides acts as a conditioner for your lashes, making them revitalized and stronger, while giving a fuller, healthier and shiny-look. The ultra-fine tip allows you to have full control throughout the application process.

Perfect for creating bold and dramatic looks (think graphic or winged cat-eyes), Skin Story black liquid eyeliner DEFINE in a hydrating, smudge-resistant formula gives you the most precision and helps you create well-defined thin lines. Shake to saturate the tip with ink; start with a thin line in the inner corners and gradually increase the thickness. Add a wing for a glam look.

Founded by UAE-based sister duo Nidhi and Rashi Sethi, Skin Story first burst onto the clean beauty scene in 2021 with three consciously-created multisticks, followed by the DRAMA Mascara and 2-in-1 GROWTH Lash & Brow. The vegan mascara delivers dramatic results; composed of castor oil for lash strength, peach leaf extract for hydration, and peptide for volume and lengthening benefits. The mascara protects against clumping, flaking, and smearing while delivering day-to-night wear with a nourishing formula. GROWTH works to promote exactly as the product says it does; formulated with peach leaf extract, peptides, biotin, and panthenol, give your brow and lash follicles the ultimate nourishment, growth, shine, and strength.

Combine DEFINE with both DRAMA Mascara and GROWTH Lash & Brow Serum for a full clean beauty look that is not only beneficial for your skin, but also on your conscience.

Skin Story is available at