“Skincare We Love” is a new column that, every week, takes a closer look at a different skincare brand and product, following careful testing and evaluation. Rather than first impressions, the focus is on performance, formulation, sensorial experience, and the story behind each creation, considering how it fits into daily ritual as much as into a broader cultural context. Each feature is conceived as an in-depth exploration: thoughtful, measured, and grounded in experience. From ingredient selection to texture, from efficacy to design, the column offers a considered perspective on products that stand out for quality, intention, and identity.
I chose to feature Roburae as the first brand because, although Hydratone is their inaugural line, its meticulous formulation, refined textures, and impressive results make it poised to become the brand’s signature range and to establish Roburae as a highly respected name in men’s skincare for years to come.
Founded in 2025 in Milan, Roburae approaches men’s skincare as a discipline of precision, restraint, and performance. Hydratone by Roburae is a skincare routine designed specifically for contemporary male skin, offering a complete daily ritual built around two core products: the Hydratone Gel Cleanser by Roburae and the Hydratone Toning Fluid by Roburae. Together, they combine lightweight textures, targeted actives, and visible results, transforming skincare from an afterthought into a purposeful, effective practice.
Formula
The Hydratone Gel Cleanser by Roburae is a fresh gel that transforms into a soft, luxurious foam. Enriched with aloe vera, vitamin C, and Mediterranean botanicals such as caper, prickly pear, and olive, it gently purifies the skin while improving clarity and luminosity. The Hydratone Toning Fluid by Roburae, the cult product of the line, works on overall skin quality with a combination of functional peptides (Acetyl Hexapeptide-8 and -38) and natural actives. Carrot extract supports elasticity and vitality, hydrolyzed mullein enhances radiance, and vitamin E provides antioxidant protection. The fluid is fragrance-free, ultra-lightweight, and absorbs instantly, delivering hydration, toning, and natural luminosity without leaving any residue.
Routine
The Hydratone routine begins with cleansing morning and evening, massaging the Gel Cleanser by Roburae into damp skin to remove impurities and prepare it for treatment. This is followed by the Toning Fluid by Roburae, applied across the face with special attention to the jawline, cheekbones, eye contour, and T-zone. The fluid works particularly well after shaving, physical activity, or environmental exposure, and during periods of stress or fatigue, ensuring that the skin feels refreshed, balanced, and energized.
Results
With consistent use, Roburae’s Hydratone line visibly improves hydration, tone, and radiance. Dermatologically tested and suitable for all skin types, including sensitive skin, it offers a clean, modern sensorial experience. Roburae distills men’s skincare into a minimalist, intelligent ritual: precise formulations, targeted performance, and consciously tailored for men.
For more information: www.roburae.com ; @roburae.
