Solve Your Festive Season ‘Outfit Fatigue’ with Falcons’ New Exclusive Lending Club
With the onset of the Middle East winter, it can be safely said that the social calendar never sleeps and "being seen" is a refined art form. And of course, you need to have that signature look, or statement piece. But times change and today, the traditional pressure of the "forever piece" is meeting a modern challenger. Falcons, the UAE’s premier luxury destination, is here to disrupt the conventional ownership model with the launch of its innovative Lending Club. And we’re here for it.
The concept goes beyond just ‘renting’; and more towards building a high-fashion ecosystem designed for a lifestyle where travel, social visibility and digital presence demand constant relevance. From high-profile events to seasonal getaways, CEO Dr. Kevin Khalili talks to L’Officiel Arabia about how Falcon offers a white-glove solution to outfit fatigue and freedom from the stress of constant reinvention.
Delna Mistry Anand: Buyers in the Middle East have a reputation of being mildly obsession with high-value ownership. Has the regional pulse started to shift toward a more fluid, lending-based model?
Dr. Kevin Khalili: Yes, and the shift became clear when we started listening more closely to our clients, stylists, founders, creatives, and collectors. Many of them already owned incredible forever pieces, but their lifestyles had evolved faster than traditional luxury models could keep up with. Travel, events, social visibility, and digital presence meant they needed variety, relevance, and immediacy, not just permanence. The moment we saw respected regional tastemakers borrowing from each other informally for appearances, we knew the mindset had changed. Ownership was no longer about possession alone; it was about access. That was the opening for a lending model done properly.
With the festive season upon us, the marathon of events and gatherings indicates a need for an endless supply of outfits. How does the Falcons Lending Club address this concern for high-profile personalities facing ‘outfit fatigue’?
Festive season here isn’t one moment, it’s weeks of visibility. The Falcons Lending Club was designed exactly for that rhythm. Members can rent a statement bag for the month, let it anchor multiple looks, and then seamlessly swap into something entirely new the following month. With our flexible Gold, Platinum, and Diamond tiers, clients can choose a level that fits their lifestyle and social calendar, without feeling pressured to commit to something out of reach. The Lending Club removes the pressure to over-purchase while still allowing for constant reinvention.
How is Falcons proving that a circular fashion model can actually increase access to exclusivity?
True exclusivity has always been about access, not accumulation. Falcons flips the narrative by allowing members to experience a broader range of rare and iconic pieces, many of which they may never want to own permanently. Circularity, when done at a luxury standard, doesn’t reduce desire, rather it amplifies it. Our members are expanding their wardrobe universe.
For those who love the high of a store purchase, how do you ensure that the experience of the Lending Program (from the curated selection to the seamless return) carries the same emotional high as a traditional luxury purchase?
We focus on anticipation and delight. From the moment a member selects a piece, the experience is intentional, it is personalized curation, immaculate presentation, and effortless logistics. The emotional high doesn’t come solely from ownership; it comes from arrival. Every delivery is designed to feel like a moment. And because members know they can evolve their choice next month, that excitement renews itself repeatedly rather than fading after a single purchase.
In what way do you see Falcons’ role evolving, especially in the world of content creators and celebrities who are the trend setters of today’s times?
Falcons supports our clients by offering access, variety, and ease. As we grow, we’ll expand beyond bags into other rental categories such as accessories that complete a look. We’re also introducing live sessions with our personal shoppers, where members can see how pieces are styled in real time and receive personalized guidance. The goal is to make Falcons not just a rental platform, but a true styling partner for modern tastemakers, supporting creativity without excess, and influence without ownership pressure.
The Lending Club Experience: How It Works
Falcons has engineered a "white-glove" journey that ensures the emotional high of luxury remains intact, from selection to delivery.
- Choose Your Tier
Three distinct membership levels unlock different levels of access:
- Gold:1 item per month (AED 699)
- Platinum:2 items per month (AED 899)
- Diamond:2 premium items per month (AED 1,999)
- White-Glove Delivery
A dedicated courier delivers your selection directly to your door, ensuring a seamless handover and ID verification for total security.
- The 'Mystery Bag' Factor
For those who crave the unexpected, Falcons introduces the Mystery Bag. Curated by in-house stylists, this monthly surprise selection allows members to access special or limited-edition designer pieces that are revealed only upon arrival, adding a layer of intrigue to the rental experience.
- Smart Protection
To ensure peace of mind, a one-time insurance fee covers minor wear and tear, allowing you to carry your statement piece with confidence.
The Falcons Lending Club represents a natural extension of the region's commitment to innovation. By extending the lifecycle of high-end pieces, Falcons is leading a necessary conversation on responsible, yet high-octane, luxury.
Ready to rotate your wardrobe? Explore the collection and join the club at falcons.com/LendingClub.
