Sonos (Nasdaq: SONO) today introduced Sonos Beam Ultra and Sonos Ace Ultra, expanding its home theater and personal listening portfolios alongside the updated release of its audio operating system, Sonos 27. Beam Ultra keeps Beam's compact form while unlocking true 7.1.2 Dolby Atmos, and Sonos Ace Ultra arrives with an all-new driver, next-generation Adaptive ANC, and a direct connection to the Sonos system.
"Beam Ultra and Sonos Ace Ultra are physical manifestations of what we mean when we say 'sounds like Sonos' – they combine next-gen innovation, acoustic design, and audio engineering into something only decades of learning in real homes can create," said Tom Conrad, CEO of Sonos. "But the real magic happens when they take advantage of the system around them to fit your mood, whether that's the awe of movie night, or the joy of carrying its soundtrack into your headphones the next morning."
Beam Ultra is Sonos' new mid-size soundbar, built with nine custom drivers, including two dedicated up-firing drivers that deliver true 7.1.2 Dolby Atmos and warmer bass. A redesigned center channel brings clearer dialogue, with four levels of AI Speech Enhancement for when you want more clarity and Night Sound for late nights. Beam Ultra anchors a home theater setup that grows and adapts with you, whether that's adding a Sub for deeper bass or rear surrounds - which now can include compatible Sonos portable speakers - when the moment calls for it.
“A great mix means the listener feels everything without noticing how,” said Chris Jenkins, EVP Digital Studios UMG. “That's exactly what Beam Ultra delivers - sound that pulls you into the scene instead of reminding you you're listening to a speaker.”
Sonos Ace Ultra is Sonos' newest premium over-ear headphone, built with a Sonos-designed 40mm driver, Adaptive ANC powered by ten microphones, and up to 35 hours of battery life with ANC on. It's also the first headphone built on Headphone Engine 2, new hardware that lets you link the headphone directly into the Sonos system, available in Early Access. One press pushes whatever's playing on your Sonos system to your headphones, another press pulls it back, without needing a phone in range.
Sonos Beam Ultra: A Soundbar This Size Shouldn't Sound This Good
Sonos Beam Ultra is a compact soundbar with true 7.1.2 Dolby Atmos surround sound. Clear dialogue. Deeper bass. Sound that fills the room and grows into a full Sonos system.
● Surround sound in one soundbar: 7.1.2 Dolby Atmos surround sound with upward-firing drivers make every scene feel bigger, more realistic, and more immersive. Car chases move across the room. Rain falls from overhead. Whispers land beside you.
● More drivers, more detail: Nine drivers, four more than Beam, reveal more depth in every note and create a wider soundstage. Dialogue cuts through busy scenes. Bass lands with more weight. Music fills the room. Every part of the mix feels easier to hear.
● Every word, perfectly clear: Dialogue comes through clearly from the moment the TV turns on, even when the action gets loud or the room gets noisy.
● AI Speech Enhancement: AI detects human voices to keep dialogue clear. Choose from four levels in the Sonos app.
● Designed for the Room You Live In: Slim enough to sit under your TV without blocking the screen. Designed to disappear into your space. Place it on your furniture or mount it flush with the Beam Ultra Wall Mount.
● Tuned by Award-Winning Creators: Beam Ultra brings the same depth, clarity, and detail to music as it does to movies and TV, fine-tuned with input from award-winning creators across film and music.
● The start of a system: Build your system on your timeline. Add a sub for bass you feel in your chest. Add rear speakers, including select portable speakers, for deeper immersion. Put Sonos in every room to fill your home with music. It all works together.
● Gets better over time: The soundbar you set up today is designed to keep improving, with software updates that add new features and refine performance. As the Sonos experience evolves, Beam Ultra is built to evolve with it.
● Responsible by Design: Beam Ultra is made with 24% recycled materials, more than any comparable soundbar, with nearly half its plastic replaced by recycled alternatives. It uses 25% less energy when idle than Beam, and its packaging is crafted from 96% renewable, FSC-certified materials designed to be reused.
Sonos Ace Ultra: Personal Sound From Headphones Built Into Your Sonos System
Sonos Ace Ultra is a pair of wireless headphones built to move whatever's playing on your Sonos system to your ears and back. Each note, just right. Active Noise Cancellation that reads the room. All-day comfort. Everything you want in your headphones. And then some.
● Every Note, Just Right: A Sonos-designed driver delivers deep bass, clear detail, and balanced sound with no distortion. Tuned with the help of award-winning audio engineers, Sonos Ace Ultra makes every note hit exactly like it should. 3-band and 8-band EQ let you custom-tune the sound so it's just right for you.
● Twice the quiet: Sonos Ace Ultra uses a new ten-microphone array to deliver 2x more Active Noise Cancellation than Sonos Ace at the frequencies that matter most. Adaptive ANC reacts faster to your environment, filtering out unwanted noise. When you need to let in your surroundings, switch to Aware mode with one press.
● Battery that lasts and lasts: Get up to 35 hours of listening with ANC on, and even more with it off. Wear Sonos Ace Ultra from your morning playlist through movie night, then get up to three more hours from just three minutes of charging.
● Tuned to your ears: Every head is different. Every ear is different. Adaptive EQ measures the seal and fit of each ear cup, then adjusts the sound in real time, so what you hear stays balanced and natural.
● Engineered for comfort: Every detail is designed for lasting comfort. Soft foam cushions create a secure acoustic seal, even over glasses and earrings. Independently rotating ear cups and an extendable headband create a custom fit that holds. Hour ten feels as good as minute one.
● Clearer calls, wherever you are: Beamforming microphones isolate your voice and filter out background noise, so both sides of the call stay clear wherever you are. Sidetone lets you hear yourself naturally, so you don't end up shouting when ANC is on.
● Part of the Sonos system: Sonos Ace Ultra links directly with your system. Move whatever's playing on your Sonos system, music, TV, your local library, vinyl, to your headphones. Another press sends it back to the room. Plus, use the Sonos app to find and play music from all your services
Sonos 27app
The Sonos app, rebuilt around how people actually use it.
Sonos 27app is Sonos's redesigned mobile app for iOS and Android, with new navigation rolling out to all customers starting September 8, 2026.
● New Navigation: Home, System, and Search tabs, with native swipe gestures on iOS and Android and the ability to pin favorite rooms to the top.
● Lock Screen Controls (iOS only): Full playback control from the iPhone lock screen and Dynamic Island, no need to open the app.
● Virtual Volume Knob (iOS only): Twist two fingers on the screen to adjust volume, like turning a dial.
● Presets: Save a set of speakers, content, and volume as a single tap you can return to anytime.
● Siri and Shortcuts: Trigger Sonos actions by voice through Siri, or build them into automations through the Shortcuts app.
● Refreshed iPad Layout (iOS only): Layouts and interaction patterns tuned for the tablet.
● Built With the Community: The new navigation was shaped and tested with Sonos owners, including feedback gatheredfrom Reddit.
Sonos 27mcp
Any AI. Your AI.
Sonos 27mcp lets the AI you already chat with discover and control your Sonos system, from playing a song to grouping rooms to adjusting volume, launching in Early Access on September 8, 2026.
● Open by Design: Sonos 27mcp connects your Sonos system to any AI through our Model Context Protocol (MCP), the open standard for connecting AI to outside applications.
● Control By Prompt: Ask your AI to play a song, adjust volume in a room, move audio between speakers, or check what's playing, no need to open the Sonos app.
● Works With What You Already Use: Any MCP-capable AI can connect once a Sonos user authorizes it. No exclusive partnership, no walled garden.
How It Works
Sonos hosts a public MCP server at mcp.ws.sonos.com/mcp. Any connected AI can discover and control a Sonos system in real time; there is no scheduling and no autonomous or background behavior. Sonos 27mcp itself is free to use; an active subscription to whatever music service is being played remains required.
Built for the Sonos system
Beam Ultra and Sonos Ace Ultra give listeners two new ways to create the sound experience for their home using Sonos 27. Like all Sonos speakers, Beam Ultra and Sonos Ace Ultra were tuned with input from the Sonos Soundboard, a group of leaders across music, film, and more, to deliver sound that stays true to the artist's intent.
A system for the way a home feels
Sonos is an audio operating system that helps you create the sound experience for your home. Built on an open platform, it brings together every way people want to listen, so you can play anything, any way you want. Every speaker is built to work better together. Add one and the rest get smarter, filling more of the home with sound that's tuned to the room it's actually playing in. Continuous platform enhancements and products designed to work across generations mean the system gets more capable over time.
Beam Ultra and Sonos Ace Ultra global availability will be on September 29, 2026 onwards.