Stella McCartney Is Back at H&M

Nearly two decades after their first partnership in 2005, Stella McCartney returns to H&M. The brand marked the launch in Chelsea, Manhattan, transforming the space into an immersive club night reinterpreted through the lens of fashion. Guests including Reneé Rapp, Janelle Monáe, Mark Ronson, Lila Moss and Amelia Gray moved through the space as models unveiled looks from the collection with sharp tailoring, refined shirting, statement eveningwear and archival-inspired silhouettes. Mark Ronson, Zuri Marley and Daisy O'Dell served the soundtrack, with a surprise live performance from Dave.

"Reworking pieces from my archive brought back so much energy and joy," said Stella McCartney. "Celebrating that here in New York, surrounded by friends and collaborators, feels like a moment to reflect on how far we've come on sustainability in our industry, and to stay honest about how far we still have to go, together."

This time around, the collaboration has extended beyond product to include the newly established Insights Board, bringing together diverse voices to explore the future of fashion.

 

 

 

 

 

For the GCC, the collection lands on May 7th at H&M stores in Dubai Mall, Mall of the Emirates, The Avenues Mall Kuwait, Doha Festival City and Red Sea Mall and Riyadh Park Mall in KSA, with online availability across all markets except Qatar.

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