Sustainable Solutionwear NOOD Has Opened A Wardrobe of Possibilities For Women Across The GCC

Already a success in the US, the brand was created by UAE-based entrepreneur Astrid Montalta

If you struggle to find the perfect underwear to pair with backless dresses and strapless tops, or simply want to feel more comfortable in your skin, then say hello to the new sartorial savior NOOD. NOOD is a 100% female-owned and run company that designs adhesive bra alternatives to provide lift, shape, and support. Products are made from natural hemp fabric using five times less water than cotton.

The patented hypoallergenic design offers invisible comfort that moves with your body, and the inclusive sizing ranges from A to G cup in multiple skin tones. Perfect for the Middle East climate, NOOD’s products are breathable, sweatproof, and waterproof, suitable for daywear, eveningwear, and activewear. Its best-seller, the Game Changer Lift & Shape Bra, is the first of its kind sustainable solution that provides dramatic lift for ALL sizes without straps or bands.

At the heart of NOOD’s philosophy is a passionate belief in breast education, as well as a strong commitment to sustainability. Three fundamental questions govern every step of the design process: Is it recycled/recyclable? Is it reusable? Is it compostable?

Founder and CEO of NOOD, Astrid Montalta, explains: “As a first-generation Mexican American, I understand the importance of representation, diversity and inclusivity in brands. I founded NOOD because I believe women deserve a better bra alternative, representing all shapes, sizes, and skin tones, delivering on performance without damaging the environment. More than a brand, we want NOOD to be a movement to normalize breast education, empower and inspire women.

“After listening closely to our customers, we’ve recently redeveloped the products to create something truly unique. We already shipped to the UAE from the US, and demand from this market has grown significantly. Now we can offer a seamless, cost-effective shopping experience in an environment where women are incredibly stylish and looking for flexible underwear solutions all year-round.”