Swarovski Celebrates 130 Years with Iconic Brand Collaborations

In a world where trends fade as fast as they form, only few legacies last  like Swarovski’s. For over 130 years, the house has illuminated fashion, art, and design through its mastery of light. To mark this milestone, Swarovski welcomes seven iconic brands into its Creators Lab. Since its launch in 2021, the Swarovski Creators Lab has evolved beyond a design platform into a catalyst for creativity - a space that celebrates discovery, technology and imagination. Here, artists and brands recreate familiar forms through the transformative power of crystal. Each collaboration honours Swarovski’s rich heritage and savoir-faire while continually pushing the boundaries of craftsmanship.

In celebration of its 130th anniversary, Swarovski joins forces with Oakley, Off-White™, Gufram, Loop Earplugs, PUMA, A Bathing Ape and BE@RBRICK - a stellar constellation of partners united by innovation and design. Each collaboration carries its own legacy, and comes together to transform everyday icons into light-filled limited editions that speak to collectors and connoisseurs around the world.

OAKLEY
Oakley’s disruptive ethos collides with Swarovski’s mastery of light, embellishing the Oakley Plazma with 867 round crystals. Eyewear built to defy convention, the result is a new visual language for those who are always chasing the sun.

OFF-WHITE™ 
Existing at the intersection of luxury fashion and streetwear, Off-White™ is celebrated for its avant-garde aesthetic and deep roots in street culture. Its iconic hoodie receives a crystalline transformation, featuring the Off-White™ Arrow logo rendered in a total of 4,025 crystals, designed to evoke a star-filled sky. Varying crystal sizes, reflecting Swarovski’s pavage jewelry technique, create a richly textured surface that brings Off-White™’s bold, contemporary vision to life with exquisite craftsmanship.

GUFRAM
The beauty of the natural world shines through Gufram’s collectible homeware. Swarovski has brought a new element to its iconic Guframini CACTUS®hand-embellishing the surface with double-pointed Erinite crystals, evoking glistening dewdrops in the desert. Crystal rock elements coat the sculpture, adding a texture and shine that enhances its organic silhouette. A unique collector’s item in miniature form, the Guframini CACTUS® carefully replicates the coat rack designed by Guido Drocco and Franco Mello in 1972, merging contemporary art with Swarovski’s crystal savoir-faire.

LOOP EARPLUGS
Swarovski’s collaboration with Loop Earplugs transforms this essential accessory into a bold, futuristic-looking fashion statement, uniting high-performance hearing protection with jewelry design. Each earplug is adorned with a total of six crystals, hand-applied with precision. Featuring the iconic Millenia cut in a refined bezel setting and created as a limited-edition collectible, it redefines the earplug as a luxury fashion-tech accessory.

PUMA
The PUMA Speedcat - an icon born from motorsport heritage, returns to the spotlight as a limited-edition collector’s drop, reimagined through the lens of high fashion. Adorned with a total of 5,316 crystals in four different sizes and colors, the design features radiant detailing by Swarovski that adds striking brilliance to the sleek silhouette. Expertly applied using precision crystal transfer techniques, the crystals bring the iconic PUMA logo to life with elevated craftsmanship, merging speed with sophistication.

A BATHING APE
Known for its cool camouflage prints, vibrant color palette and instantly recognizable motifs, A Bathing Ape’s signature varsity jacket has been reimagined with a touch of light-filled luxury through Swarovski Crystals. This new release combines BAPE’s iconic Shark logo, rendered on a detachable hood, with its classic varsity leather jacket silhouette. The design features a precise application of 11,388 multicolored crystals, reinterpreting the Shark motif with a striking effect that elevates the piece into a bold statement of streetwear and craftsmanship.

BE@RBRICK 
With roots in street culture, BE@RBRICK redefines collectible designer toys as sought-after pieces of contemporary home décor. In its collaboration with Swarovski, the signature bear takes on a dazzling new form: completely adorned with 14,500 crystals in different sizes and effects. Each figure is meticulously hand-decorated with precision-placed flatback crystals, transforming a symbol of pop culture into an extraordinary work of crystal artistry.