If you live in the Middle East, this much you’d know, the weather isn’t for beginners! While winter brings a welcome crispness in the air, summer comes in strong with dry, scorching heat that challenges even the most disciplined beauty routines. Add to that high mineral content in the water, intense UV exposure and indoor air conditioning, and it's no wonder our skin and hair face an uphill battle. Frizz, dehydration, dullness and breakage are common complaints. Summer or not, it’s always a good time to give our hair a consistent, gentle ritual combined with high-performance products can make all the difference.
TRUSS Professional is a hidden gem! With Brazilian roots and global acclaim, TRUSS delivers salon-grade, science-backed formulas with a luxurious edge. Whether you’re staying local this summer or heading off on your travels, these hero products are your passport to hydrated, glossy and resilient hair.
A Recovery Ritual for Fragile Hair
If you’ve lived in the Middle East long enough, chances are your hair automatically qualifies as "fragile." Heat, water and daily wear all take their toll. The TRUSS Recovery Kit offers an at-home ritual that offers you the salon benefits.
Inside the kit:
Bidimensional Shampoo, massage gently into scalp, leave for two minutes, rinse.
Protein Mask, apply after shampooing, leave for three minutes, rinse.
Lipidic Mask, alternate with the Protein Mask; leave on for two minutes.
Together, this kit strengthens elasticity, reconstructs the hair fibre, nourishes each strand, and leaves you with healthier hair.
Prime & Protect: Deluxe Prime Leave-In
This works like an SPF for your hair, ultra-light yet deeply restorative. This multitasking mist offers thermal protection, frizz control and effortless detangling. Pro Tip: Mist onto damp hair before styling or spritz on dry hair mid-day for a quick refresh.
Shine On: Illuminate Oil
The perfect finishing touch to your hair ritual, this featherlight oil smooths frizz, seals ends and lends a glassy luxurious finish without weighing your hair down. Pro Tip: Apply after blow-drying or on second-day hair to revive dullness.
Heal While You Sleep: The Night Spa
This no-rinse overnight treatment repairs your hair while you sleep, because healing after all, happens in rest. Designed for dry, damaged\ or chemically-treated hair, it restores hydration and vitality by morning. Pro Tip: Apply on lengths and ends, loosely braid your hair and wake up to silky softness. You may or may not rinse off.
Where to Find It All: PH7 Academy & Distribution
All products are available exclusively through PH7, the official GCC distributor for TRUSS. And here’s the interesting part, PH7 offers more than just access to professional-grade products, it’s also a certified training academy. A key player in the regional beauty industry, PH7 provides internationally recognised courses and year-round education for hair professionals. Whether you’re a rising stylist or a seasoned expert, PH7 equips you with the skills and knowledge to thrive in today’s competitive beauty landscape.
TRUSS has been a trailblazer in the professional hair care segment for over 20 years, with a presence in beauty salons across Brazil and nearly 40 countries worldwide.
