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TRY ON DRESS: Bridging the Gap in Modern Luxury Fashion

In a world of fleeting trends, women find themselves seeking clothing that blends elegance with practicality—pieces that seamlessly transition from day to night while maintaining a sense of individuality. Russian-origin fashion designer Suzanna Karslyan felt that often statement luxury pieces tend to prioritize aesthetics over comfort and casualwear rarely transitions to night glam, and created TRY ON DRESS to offer a harmonious balance between timeless style and versatile functionality.

Suzanna Karslyan CEO of TRY ON DRESS

Today’s fashion landscape is defined by a return to understated elegance and a renewed focus on quality and craftsmanship. As women juggle increasingly dynamic lifestyles, their wardrobes must adapt to meet the demands of both professional and personal settings. Capsule collections, versatile knitwear, and seasonless designs are becoming key trends, allowing wearers to make bold yet practical sartorial choices.

TRY ON DRESS aligns perfectly with these modern shifts, offering thoughtfully curated collections that celebrate natural beauty and restrained sophistication. Its designs cater to women who seek comfort without compromising on style, filling a growing demand for clothing that resonates with both global fashion trends and local cultural sensibilities.

Founded in 2020 in Moscow by visionary designer Suzanna Karslyan, TRY ON DRESS has quickly captured the hearts of women worldwide. The brand’s philosophy is rooted in Karslyan’s transformative trip to the UAE, where she was inspired by the region’s unique blend of tradition and modernity. The core of its collection lies in signature maxi dresses, premium knitwear, and capsule pieces designed for a variety of styles and occasions. Using luxurious materials such as silk, viscose, and linen, the brand combines elegance and practicality, making its designs ideal for diverse climates and lifestyles. Supported by a dedicated team of over 60 professionals, TRY ON DRESS is committed to delivering impeccable quality and craftsmanship in every piece.

Expanding into Dubai marks a significant milestone for TRY ON DRESS. “The UAE holds a special place in our story,” shares Suzanna Karslyan, CEO of TRY ON DRESS. “Dubai’s vibrant spirit and appreciation for understated luxury make it an ideal destination for our expansion. We are thrilled to bring our designs closer to women in the region who value timeless elegance and versatility.”

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