The Alaïa SF26 Archetype

Photographed at Graces Mews, photographer Tyrone Lebon's own London gallery making its campaign debut, the setting says everything: minimal lines, glass furniture, near-monochrome walls, the environment is reduced entirely to its essence. Into this enters Hailey Bieber, and under the creative direction of Pieter Mulier, she sets the collection in motion. Suede in architectural forms, sculpted knit, floral patterns in vivid bloom, leather that moves like a second skin. The Maison's signatures alongside new work that pushes its techniques further. Sculptural jewellery and emblematic accessories complete each silhouette.

The result is exactly what Alaïa has always understood: that the most powerful image is the one that knows what to leave out.