Digital Co-Lab

Vintage Style Icon

Inessa Lee

You’ve become a global name for your vintage-inspired style and Betty Boop parodies, even being named the number one vintage TikTok influencer. What draws you to the glamour of the past, and how do you balance nostalgia with modern relevance in your content?

I am the Boop-Oop-a-Doop girl from the Jazz age, not a modern dominatrix. Vintage glamour has always been part of my self-expression. Raised as an old-fashioned gal with traditional family values, I’ve been wearing this fringe since high school.

As a vintage fashion influencer, I advocate for natural beauty on social media. I look real and my subscribers love it, because they’re tired of artificial looks. These days it’s rare to see an influencer without augmented lips, breast implants and heavily filtered face. That makes my content both unique and nostalgic.

You’ve been sharing holistic beauty and anti-aging secrets rooted in oriental medicine. What is the biggest misconception about beauty that you’re trying to challenge, and how does your approach redefine the industry’s traditional standards?

Cosmetic enhancements and AI are turning humans into clones. Modern beauty standards are dangerous, and I am telling the truth about it to my subscribers. Many rejuvenation and beauty supplements are advertised as healthy while they pose a threat to human body. I am reviving vintage beauty standards: round thighs, natural lips and healthy-looking bodies.

Being beautiful is not about having skinnier legs or perfect facial proportions. It’s about having that healthy glowing skin, sparkling eyes and youthful posture. My rejuvenation and beautification methods are ethical, as they help to maintain beauty and youth from the inside. E.g., a cup of Baimudan tea before bedtime will keep your skin glowing and moisturized from the inside. White peony has rejuvenation properties as it improves blood circulation and relieves inflammation. Baimudan also improves your sleep quality.

Your music has climbed international charts, yet you’ve chosen to donate 100% of your revenue to charity. What inspired you to merge your artistry with activism, and how do you see music as a force for peace and social change?

I’ve always questioned myself how my music can benefit society and help people. Doing something without a higher goal behind it seems useless to me. Eventually, I decided to do charity through music and partnered with IFERS (Institute for Education, Research & Scholarships) co-founded by Quincy Jones. Quincy was a great example of a charitable musician with a generous heart who helped many people. He inspired me to spread the message of global peace and equality through music.

That’s how “Love Gun for Peace” project came about. We’ve launched this anti-war dance flashmob based on my song on social media. All the proceeds from “Love Gun” sales were donated to educational charities through IFERS. That’s a great example of how music can empower social changes by inspiring people.

Your career spans TV anchoring, podcast hosting, and even futurist writing. How do these seemingly different roles connect for you, and what role do you believe technology will play in shaping both beauty and culture in the future?

These roles are not that different. Based on astrology, writing, delivering information and public speaking are all related to Mercury – the planet that rules my career house in the horoscope. As you can tell, I’m also an astrologer (smiling).

Technology is already shaping our culture and beauty industry since the future is already here. Many cosmetic procedures are using advanced technology, such as AI skin analysis, 3-D micro-inkjet printing and smart skincare devices. As a biohacker, I love new skincare gadgets such as non-fractional laser and radio frequency devices. The future of beauty is built, not bottled – that’s what they say.

From FHM covers to viral peace flashmobs, you’ve continually reinvented yourself while staying true to your values. What does being a modern-day “pinup queen” mean to you, and what legacy do you hope to leave across fashion, beauty, and music?

I am already reviving that natural beauty trend through social media. But my legacy is beyond music and vintage fashion. I’ve created Equalism – a socio-economic theory based on the idea of even distribution of resources on the planet. It’s a guide for future generations on how to end social stratification through emerging technologies. Published in chapter 66 of the Transhumanism Handbook (Springer Nature, 2019), it’s a solution to global peace and hunger.

All I want is to give more people a chance to prosper, have good health and live longer. That’s what makes me happy, whether it’s done through music, fashion or writing.

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