The Floral Denim Collection by Guerlain

For summer 2023, Violette, Guerlain Make-up Creative Director, has composed a collection based on denim, a timeless iconic textile, delicately embroidered with flowers and bees. This combination of fashion and nature, dear to Guerlain, was her inspiration for a fresh, vibrant look through a luminous colour palette, perfect for the season.

To create this limited edition, Guerlain collaborated with the painter LAURA GULSHANI, who has drawn on her floral frescos to bring to life embroidery on denim exceptionally designed for the Rouge G and Ombres G cases.

This collection is composed of two Rouge G cases, to be associated with iconic shades for the summer, and a new Ombres G harmony, in limited editions, as well as a new Kiss Kiss Bee Glow shade for a naturally fresh and colourful look.

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“Jeans are an essential in the Parisian woman’s wardrobe,

starting with my own! The idea of this collection is to pair denim with embroidery and

very colourful graphic illustrations, representing the magic of nature

in summer with an unmistakably modern feel.”

VIOLETTE, GUERLAIN MAKE-UP

CREATIVE DIRECTOR

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VIOLETTE & LAURA GULSHANI: A MADE-TO-MEASURE ARTISTIC COLLABORATION

Sharing the same passion for modern and contemporary art, these two colour virtuosos were destined to meet and have now combined their talents to produce a colourful make-up collection.

LAURA GULSHANI dips her brushes into paint to compose living paintings that take a fashion show, a summer lunch with friends or the dazzling spectacle of nature as their subject. Designing illustrations for top international magazines, the young painter is renowned for her unique sense of detail and singular approach to colour. These influences have served as the basis for a realistic style imbued with a touch of poetry, through strong contours and powerful tones. Her flower drawings are like truerthan-life luxuriant bouquets.

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“LAURA GULSHANI’s works have this fresh and naïve, graphic and colourful feel that

I was looking for with this collection dedicated to the combination

of summertime nature and fashion.”

VIOLETTE, GUERLAIN MAKE-UP

CREATIVE DIRECTOR

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Drawn by the artist, brightly coloured flowers blooming under the summer sun and black and gold-bedecked bees gathering nectar from them stand out in a joyful dance against a blue denim background.

EMBROIDERED CASES WITH COUTURE ACCENTS

For the first time, the Rouge G and Ombres G cases are covered in denim, jeans being a legendary staple in the Parisian woman’s wardrobe. The raw canvas customised by Laura Gulshani is printed with floral motifs and petals with embroidered contours, foraged by bees that buzz around in the sun-kissed light. All these elements are drawn both from nature in summertime and Guerlain’s heritage.

OMBRES G 518 SUMMER JEAN and ROUGE G BLOSSOM JEAN are adorned in a pattern of delicate pink flowers. ROUGE G LOVE JEAN is set off with opulent red roses, whose pistil takes the shape of a heart. The golden thread used to embellish the bees’ stripes symbolises the sense of detail and showcasing of craftsmanship dear to Guerlain.

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“I wanted to play with a mix of prints and 3D, through embroidery that adds texture

and evokes the work of couture houses.These objects are precious;

they are made for keeping and collecting…”

VIOLETTE, GUERLAIN MAKE-UP

CREATIVE DIRECTOR

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