The Giving Movement x beOnd Airlines Present: Island Ease
The spirit of refined, relaxed travel takes centre stage this summer as The Giving Movement, Dubai’s homegrown eco-luxury brand, launches Island Ease, an exclusive capsule collection in collaboration with beOnd Airlines, the world’s first premium leisure airline.
Part of the Spring–Summer 2025 season, Island Ease channels the essence of slow living and elevated simplicity. From the golden sands of Dubai to the serene shores of JOALI BEING in the Maldives, the collection captures the soul of mindful travel through breezy textures, sun-kissed hues, and modern minimalism.
Crafted from 100% organic crinkled cotton - lightweight, breathable, and eco-conscious, each piece is designed to move effortlessly from travel days to moments of stillness, adapting with ease across tropical escapes and urban stays.
The capsule offers a thoughtful mix of unisex silhouettes and feminine cuts: oversized shirts, open-collar tops, wide-leg trousers, robe-style cover-ups, and flowing maxi dresses. The colour palette draws from nature: Dark Sage, Terracotta, Hazelnut, Ivory and Black, evoking a balance of desert warmth and coastal calm.
To celebrate the launch, 50 lucky winners will receive two round-trip business class tickets from Dubai to either the Maldives or Zurich. Shoppers purchasing any item from the Island Ease collection (either online or in-store) will be automatically entered into the draw.
Currently showcasing its SS25 menswear and womenswear collection, The Giving Movement continues to solidify its place at the intersection of fashion and purpose. Every garment is produced locally in the UAE using recycled or organic materials, with 10% of net profits, or a minimum of $1 million annually, donated to causes supporting children, crisis relief and the environment.
