The Glow Evolution. Hourglass Redefines Complexion with Illusion Luminous Glow Foundation SPF 30

Today, beauty begins with the complexion, and clean, radiant skin stands at the foundation. The modern beauty ideal is no longer about heavy coverage or sculpted perfection, but skin that looks fresh, luminous and naturally radiant.

This shift has led to a new generation of foundations designed to care for the skin as much as they perfect it. Hourglass Cosmetics steps confidently into this space with the global launch of Illusion Luminous Glow Foundation SPF 30, a formula that brings together skincare, sun protection and high performance makeup.

Positioned as a hybrid product, the foundation is powered by Advanced Hydra Smooth Technology. Hyaluronic microspheres activate on contact with the skin, helping to lock in hydration while creating a smooth, luminous finish that lasts up to 12 hours. The creamy texture melts seamlessly into the complexion, offering buildable medium coverage that feels weightless and looks naturally radiant.

What sets this launch apart is its promise of visible skin improvement alongside instant glow. Clinical results shared by the brand show that users noticed a more even skin tone and reduced imperfections immediately after application. Over time, skin felt more moisturised, with a smoother and healthier looking texture emerging within two weeks. Available in 32 shades and formulated with broad spectrum SPF 30, the product reflects the growing demand for beauty that protects and improves the skin.