Digital Co-Lab

The Leaders of Gen Z

Yamuna & Ayesha Hasan.
Yamuna Hasan & Ayesha Hasan

Yamuna Hasan 
 
When Saturday Night Live parodied your podcast and Sabrina Carpenter said your lines, what did that moment represent for you?
My phone literally exploded. I woke up to thousands of messages, millions of tags, edits everywhere—it felt like the internet had completely taken over. Seeing Sabrina Carpenter say my exact lines on Saturday Night Live was surreal, but also such an honor. It wasn’t just a moment—it felt like my voice had crossed into global culture overnight.
 
With Jungkook appearing as cover boy alongside you as cover girls, how does it feel to share the spotlight on that scale? 
It feels like a defining moment for Gen Z. Seeing Jungkook as cover boy and me us as cover girls at the same time feels bigger than just a cover—it’s a global moment. Two completely different worlds, same level of attention, capturing the world all at once. It genuinely feels like Gen Z taking over.
 
When your work has already reached over a billion impressions, how do you define what’s next?
A billion impressions isn’t a milestone to me — it’s a starting point. Because once you’ve reached that scale, you realize this isn’t about numbers anymore. It’s about influence at a level that can actually change lives. And I’m very aware of that. I know that the younger generation is watching, listening, taking things in — and that comes with responsibility, but also power. Because if you can reach a billion people, you can change a billion perspectives.

You’re often seen as the leader of Gen Z, with millions listening to you — how does that level of influence feel to you?
People have called me the leader of Gen Z.
And I don’t dismiss that. Because when millions of people are listening, repeating what you say, and moving differently because of it… that’s not accidental. That’s influence. Gen Z is powerful, and I’m here to amplify that on a global scale.
I’ve spoken about this on stages like my TED talk, where I talked about how Gen Z isn’t waiting to be heard anymore — we’re creating our own platforms, our own conversations, our own impact. So if people see me as a leader, it’s because they see themselves in what I’m saying.
 
With this momentum behind you, what’s next for Yamuna Hasan?
What’s next is something much bigger than just content. We’re launching the Girlboss Seminar, inspired by the viral Saturday Night Live skit on my podcast with Sabrina Carpenter. It’s about mindset, confidence, and helping millions of young people step into their power. This isn’t just a next step—it’s the beginning of something that can impact an entire generation.

Ayesha Hasan
 
How did it feel to see Sabrina Carpenter play you on Saturday Night Live—the world’s biggest show—and watch her fully become Princess Ayesha, embodying your image and bringing your iconic lines and signature look to a global audience?
“It was such a dream come true seeing Sabrina Carpenter play me—become me—and walk out on the world’s biggest show as me. Seeing her fully step into Princess Ayesha—with my signature hair, iconic look, my energy, and delivering all my iconic lines—made it feel like pure history. I remember waking up that day and it was already everywhere—headlines all over the world, millions of comments, everyone tagging me in everything. It felt bigger than anything I could have ever imagined.”
 
This is a dream duo—the ‘It Girl’ and the ‘It Boy’—you and Jungkook of BTS have been officially crowned—how does it feel to be the global cover girl and cover boy, capturing global attention together?
“This is absolute history—being the global cover girl and cover boy for L’Officiel Arabia. It’s the dream collaboration ever. We’re both the youngest of our groups, and that makes it even more special—it just feels like, wow, this is history. Being the ‘It Girl’ while he’s the ‘It Boy’ of this moment, being his cover girl and him being our cover boy—it just makes everything feel even more iconic. It feels like we’re taking over the world, capturing global attention all at once. It’s bigger than a cover—it’s a full global takeover, as Princess Ayesha and Prince Jungkook.”

How does it feel to be Gen Z’s idol at just 16 years old, with billions of fans across the world?
“I’m literally living the teenage dream—being able to inspire the world, be an idol to so many young people, and step into this role as a Gen Z leader and the ‘It Girl’ means everything to me. It’s bigger than I ever imagined.”
 
You’ve become the global ‘It Girl’ of this generation, with billions of fans who see you as their idol—and everything you do turns into a headline—how does that feel?
“These days, I feel honored to be called the ‘It Girl’ by my fans. Seeing that everything I do turns into a headline just shows how powerful this moment is. My fans made this real—their support, their energy, and the way they show up for me around the world means everything.”
 
What’s next for Princess Ayesha?
“What’s next is even bigger. The Girl Boss Seminar is coming, and it’s all about inspiring millions of our fans to think bigger, dream bigger, and step into their own power. And I just want to say thank you to all my fans—the AYESHIANS—everything I do is because of you. This is just the beginning.”