Move over one-dimensional powders, it’s time for the newest complexion heroes who lift, blur and correct, all while keeping makeup intact through long days and humid nights! For women who want nothing less than flawless skin, two powerhouse names are amping their game to show you what it means to “finish” your look: SHEGLAM and Huda Beauty.
SHEGLAM: Ultra-Fine Blur Meets On-the-Go Ease
Known for bold collaborations and playful energy, SHEGLAM’s latest innovation is the Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo. A sleek two-in-one compact, it pairs a pressed powder that sculpts and brightens with a loose powder that delivers airbrushed blur and shine control. Waterproof, transfer-proof, and sweatproof, it’s engineered for life in motion, offering a mini face-lift effect with every sweep. Available in Bubblegum, Banana, and Translucent, this multitasker proves that setting your face can also mean lifting and perfecting it.
Shop now at sheglam.com | Instagram: @sheglam_official
Huda Beauty: Artistry Meets Innovation
Born in Dubai and beloved worldwide, Huda Beauty brings an artist’s precision to complexion products. The new Easy Bake Duo elevates its cult-classic powder into a smart double act: pink tones to brighten and lift, peach tones to correct and neutralize. The duo’s custom pack design lets you twist, shake, and blend shades seamlessly, making it easy to tailor your under-eye look with pro-level results. Infused with vitamin E and micronized pigments, the powder sets for up to 18 hours without caking, making it as hardworking as it is flattering.
Shop now at hudabeauty.com | Instagram: @hudabeauty
What’s clear is that complexion products have moved far beyond simple coverage. Today’s beauty consumers want powders that lift, sculpt and transform effortlessly. Both SHEGLAM and Huda Beauty have captured this shift. Each in their own way, but yet with the same goal in mind: makeup that lasts, flatters in every light, while standing up to Middle Eastern weather without compromising on the glam factor. Whether you’re drawn to SHEGLAM’s playful, tech-driven innovation or Huda Beauty’s artistry-led precision, the message is the same: the new standard is flawless skin that’s blurred, lifted and gloriously radiant.
