The Shepherd Mayfair Unveils Wellness and Lifestyle Partners Ahead of Summer 2026 Opening

Ahead of its opening later this summer, The Shepherd Mayfair unveils a collection of founding wellness and lifestyle partnerships that will shape the guest experience throughout the hotel, bringing together craftsmanship and considered wellbeing.

Positioned as a gateway to historic Shepherd Market, The Shepherd Mayfair has been conceived as a modern interpretation of Mayfair’s historic mansions, where hospitality, society and culture once intertwined. Reflecting that same layered approach, the hotel has collaborated with a carefully selected collection of brand partners whose values align with the hotel’s wider design narrative and approach to guest experience and quiet luxury.

The partnerships span fragrance, skincare, wellness and drinks, with Floris London, Italian skincare specialist Miamo, EMS fitness concept E-Pulsive and Suffolk-based premium gin brand Moatwood all contributing bespoke elements created exclusively for the hotel.

FLORIS LONDON

Founded in 1730 and still family-owned today, Floris is Britain’s oldest independent perfumer and has operated from its historic Jermyn Street townhouse for almost 300 years, only moments from The Shepherd Mayfair. Throughout its history, the house has held Royal Warrants and created fragrances for heads of state and royalty to cultural icons and Hollywood stars. For The Shepherd Mayfair, La Bottega, a member of La Bottega Collective, in partnership with Floris, has developed bespoke in-room bathroom amenities, presented in custom bottles created exclusively for the hotel. Available throughout all guest rooms and suites, the partnership reflects a shared appreciation for storytelling, craftsmanship and timeless British luxury.

MOATWOOD GIN

Championing British makers and suppliers is central to the hotel’s wider philosophy, leading to a partnership with Suffolk-based premium gin producer Moatwood. Known for its environmentally conscious approach and use of wild-foraged botanicals, Moatwood has created a bespoke gin experience exclusively for The Shepherd Mayfair, centred around a handcrafted roaming gin trolley that will move throughout the hotel’s public spaces and suites. In a direct reference to the surrounding neighbourhood, the trolley has been crafted using wood from a fallen tree sourced from Kensington Palace Gardens, only a short walk from the hotel. The timber was subsequently transported to East London, where it was hand-finished by a craftsman in Hackney before being delivered to the hotel. The collaboration brings together British craftsmanship while introducing an element of theatre to the guest experience, with the bespoke trolley allowing martinis and gin serves to be prepared tableside throughout the hotel or within the privacy of guests’ suites.

MIAMO

Expanding the hotel’s wellness offering, The Shepherd Mayfair has partnered with Italian clinical skincare brand Miamo, founded by pharmacists Dr Elena Aceto di Capriglia and Dr Camilla D’Antonio. Known for its science-backed formulations and protocol-led approach to skincare, Miamo has built a significant following in Italy through its focus on measurable results, advanced active ingredients and highly personalised routines. At The Shepherd Mayfair, a curated selection of Miamo products will be available within guest room minibars, ranging from cleansers and serums to targeted skincare treatments. Guests will additionally be able to order personalised full-size skincare protocols directly through the hotel’s in-room dining menu, tailored to their individual skincare needs. The curated offering includes the Glow Protocol, Moisturising Protocol and Hydrating Protocol, allowing guests to create a highly personalised beauty and wellbeing experience within the privacy of their room or suite.

E-PULSIVE

Further reflecting the hotel’s contemporary approach to wellbeing, The Shepherd Mayfair has partnered with E-Pulsive, the London fitness concept specialising in EMS (Electrical Muscle Stimulation) personal training. Designed around efficient, high-intensity 20-minute sessions, E-Pulsive’s training combines electrical muscle stimulation technology with tailored movement programmes to provide a full-body workout in a significantly shorter time frame than traditional training methods, making it particularly well-suited to time-conscious travellers looking to maintain their fitness routines whilst away from home. Guests of The Shepherd Mayfair will be able to book one-to-one training sessions either within their suite, in one of London’s nearby Royal Parks or at E-Pulsive’s nearby Belgravia studio, allowing wellness to be integrated seamlessly into their stay. The collaboration reflects the growing demand for flexible, design-led wellness experiences within luxury hospitality, particularly amongst guests seeking highly personalised experiences.

The Shepherd Mayfair is located in 2 Stanhope Row, London, W1J 7BT, and will open in summer 2026.

theshepherdmayfair.com | @theshepherdmayfair