Threads of Tangier

With Mediterranean winds carrying the rhythm of cultural convergence, Tanger Fashion Week 2025 unfolded as a striking celebration of artistry, purpose, and emerging talent. From June 12 to 14, the city of Tangier transformed into a locus of contemporary fashion conversation — where Moroccan heritage intertwined seamlessly with global perspectives. Under the direction of founder Hind Joudar, the event reaffirmed its role as a cultural bridge between the Global South and the North, and as a refined platform for innovation in responsible luxury.

The opening night centred on solidarity and elegance. Held in benefit of the Lalla Asmaa Foundation for Deaf Children and Youth, the Chopard Gala Dinner blended philanthropy and poise in an evening that resonated far beyond fashion. High jewellery shimmered under the lights, Caroline’s Couture Suisse delivered a poetic runway moment, and sensory experiences were elevated by Michelin-starred chef Raffaello Rego and the spellbinding voice of international soprano Farah El-Dibani. The evening’s intimate grandeur was amplified by the presence of actor Luke Evans, supermodel Vial Lemann, and Maison Vivienne Westwood’s Carlo D’Amario, adding gravitas to an already meaningful cause.

June 13 brought a historic turn: Vivienne Westwood, known for its theatrical irreverence and unrelenting design language, made its Moroccan runway debut. Presenting 30 carefully selected looks, the Maison delivered more than fashion — it extended mentorship and solidarity to a new generation of creatives. In this gesture, Tanger Fashion Week affirmed its mission to promote exchange and mutual respect between established fashion houses and rising talents.

The day unfolded with presentations by designers from Morocco, Tunisia, Nazareth, Italy, and Kazakhstan. Each collection served as a study in personal narrative — from the urban heritage of Ramadi Urban Beldi to the poetic structure of Koufia. Designers like Salma Atiar, Wafaa Idrissi, and Sabina Volskaya offered perspectives shaped by place, memory, and a drive toward reinvention. The atmosphere pulsed with creative risk, yet every collection revealed a clear and purposeful artistic vision.

The final day of shows, June 14, was a celebration of technical mastery and artistic maturity. Designers such as Renata, Houda Serbouti, Zineb Hazim, and Maisa Alian presented collections that spoke to the relationship between ancestral craftsmanship and modern form. Their works engaged with contemporary aesthetics while remaining deeply tethered to regional traditions — offering a compelling vision of fashion that embraces the past to create the future.