Valentino L'Ecole Advertising Campaign

The energy and possibility of New York City serves as the pulsing backdrop for Valentino’s L ’École advertising campaign, starring a global trinity of talents. It unites personalities from different corners of the world, offering a truly global snapshot.
Photos: Courtesy of Valentino

High above the city, Valentino DI.VAs* Kaia Gerber, Son Ye-jin and Jolin Tsai paint a global picture for the brand, reflecting a collection that is a celebration of femininity and humanity. Fashion here enters into a rapport, an essential exchange between the garments and the women within, aiming to transform our perception of the nude.

Conceived by Pierpaolo Piccioli with photographers Mert Alas & Marcus Piggott, the Maison’s latest campaign positions its stars amid the energy and allure of one of the world’s largest metropoles, embodying the movement and coolness ingrained within the urban landscape, while offering an intimacy and truthfulness in every shot. Frame by frame, the disparate worlds of the three talents converge and intertwine, culminating in a unique and captivating fusion of artistic expression.

Rosso, white and black elements reign supreme, exuding sensuality and establishing a dialogue between body and clothing. Craft is also put on a pedestal, with the Maison’s self-named altorilievo, or high-relief, technique offering windows onto the skin through expert cuts.

The Valentino Garavani VLogo Moon Bag is a recurring star, echoing bodies with its sensuous curves, while the Valentino Garavani Locò and Valentino Garavani VSLING introduce a dose of the classic into the story.

The Valentino L’École collection is now available in boutiques and on

*DI.fferent VA.lues = DIVAS. The contemporary Valentino DI.VA. is a multifaceted character of codes and inner values. Pierpaolo Piccioli continues his conscious and progressive approach to creating culture by forming an authentic relationship with Di.VA.s, positioning them as a real cultural comeback.