Vasilis Zoulias: The Greek designer of “Emily in Paris” revealed his perception of beauty

He took us to the golf court. Had us leave our high heels at home. Yet, we felt like movie stars in a ‘60s Hollywood film. Known as the Greek designer of “Emily in Paris”, Vasilis Zoulias knows couture like no one else. His signature style and impeccable craftsmanship are so distinctive, you know a Zoulias piece once you see it.

Through his refined aesthetic and strong dedication to creating pieces that blend glamour with his sensibility, he has carved out a unique niche in the fashion industry. What makes him so special is that you can feel his soul in every design, every stitch, every little detail. He is always present.

The designer

Starting his career as a stylist and fashion editor, he expressed his love for fashion and developed his skills. It was the era of parties, freedom and lavish style. And he soaked up life to the very extremes. His experiences shaped him, brought him closer to his destiny. His journey was adventurous and occasionally rough, with ups and downs, but seems it all happened for a reason.

Zoulias officially launched his eponymous brand in 2000, which immediately distinguished itself with its emphasis on elegance. What set Zoulias apart in the crowded fashion scene was his distinct approach to luxury. Rather than following current trends, he favored designs that celebrate timeless beauty and femininity. His pieces often feature intricate detailing such as lace and embroidery, combined with clean lines and fluid shapes. This attention to craftsmanship earned him a loyal clientele that includes socialites, artists and celebrities.

His collections have been showcased at various fashion events, and he has consistently been a prominent figure in Greek fashion week. However, his influence stretches well beyond Greece. His designs have graced red carpets and have been worn by international stars, cementing his place as one of the most influential Greek designers of his generation. Despite his fame and success though, he remains a modest, hard-working dreamer.

The Zoulias Aesthetic: Timeless Elegance and Modern Glamour

Zoulias' design philosophy is rooted in his belief that fashion should not only be beautiful but also timeless. Each piece he creates is an exercise in elegance, blending modern trends with luxury in the right proportion. His collections frequently incorporate fabrics like silk, satin, and velvet. Fashion to him is a form of storytelling. His garments often evoke the romance and grandeur of the past. Whether it’s through dramatic evening gowns, tailored blazers, cocktail dress or capes, his creations reflect his love for the female form.

Being "Beautiful"

Vasilis Zoulias' latest collection"Beautiful” is a celebration of beauty in all its forms. An ode to every woman. Inspiration comes from a mix of classical and contemporary beauty standards. A collection that is both ethereal and grounded, with each piece possessing a sense of luxury but also wearability that feels deeply rooted in the present moment.

A rich array of colors and fabrics with pastel hues -soft pink, lilac and yellow- blended with the all-time black and white. Dots and florals met and co-existed harmoniously in a well-played symphony of style. Flowing silhouettes, dresses and gowns that seemed to float effortlessly, lace accents and delicate beadwork added to texture and complexity. The models looked like fairies in the lush surroundings and the contrast of the lady-like looks with the flats that were obligatory resulted in a very interesting and unique style.

His ability to merge fantasy with reality creates a vision of femininity that feels both surreal and grounded. Intricate creations catch the light in a way that highlights the graceful movement of the wearer. There were also a number of separates in the collection: tailored trousers paired with blouses with voluminous sleeves and jackets with soft draping details that added an air of sophistication and versatility. The collection was not only about show-stopping gowns but also included pieces that can transition seamlessly from day to night.