Videmus Omnia: Impressionism and Sustainability

Dive into the world of Videmus Omnia, where art meets impressionism and sustainability, creating a harmonious blend of creativity and environmental consciousness.
Photo: Courtesy of Videmus Omnia

Videmus Omnia returns with a new ‘Ready-Couture’ season-less collection for 2023. For the first time, the bold collection is complemented by must-have handmade bags and jewelries. Inspired by the impressionistic paintings of Pierre-Auguste Renoir and the unorthodox music of Claude Debussy, designer Yun Qu has applied her unique style, silhouettes and expert material manipulation to create a fresh vision. Yun Qu graduated in 2016 from the Fashion Institute of Technology and started her artisanal avant-garde brand Videmus Omnia. The brand has been producing couture and ready-to-wear collections for the last five years.

Always looking to music, Qu has sought to capture the ethereal, irregular and unconventional musical compositions that emerged in the late 19th century. As well as looking to the dream-like paintings of Renoir she has included the bolder colors of Japanese culture during the Edo period.

The new season-less collection features an array of dresses, separates, bolero jackets, overcoats, bags and jewelries. Using tapestry, linen, cotton, silk and brocade alongside metal hardware, ruffles and fringing. Qu has created unconventional textures and shapes that work in harmony or deliberate discord with her materials. With her rich brocades and fine tapestries, she has reimagined Renoir’s floral scenes or the Hokusai’s exquisite line-work. Her new bags continue in the confident couture-style construction she is known for, with one bag inspired by the structure and silhouette of a corset.

Photo: Courtesy of Videmus Omnia

The new collection also shifts away from the restricted seasonal model, once again emphasizing considered high-quality design over excessive production. Now an annual offering, the 2023 collection is more sustainable than any Videmus Omnia collection that has gone before. Yun Qu has doubled down on the practice of incorporating dead-stock materials and renewed her focus on small-scale artisan fabrication, handmade quality and reducing design and production waste.

The new Videmus Omnia 2023 collection, continues to embrace the sustainable, slow fashion ethic, championing conscious design and incredible craftsmanship. With this comprehensive edit, Yun Qu’s intellectual inspirations combine beautifully with her mastery of textiles to create a new ethereal aesthetic. | @videmusomnia


* This story by Tanja Beljanski first appeared in the December 2022 issue of L'Officiel Arabia.