WAADA by BT Properties: A New Era of Community-Centric Living in Dubai South

Dubai’s real estate stage saw one of its most memorable moments this month as BT Properties marked its first year in the UAE with a show-stopping celebration at Coca-Cola Arena. The event was a major milestone; as a full-house crowd of investors, industry leaders and influencers gathered to witness a high-energy performance by Maroon 5 and to celebrate the remarkable debut of BT Properties' flagship community: WAADA.

Launched in May 2025, WAADA redefined the pace and ambition of residential projects in Dubai South. The master-planned community sold out its first phase within a week, standing out not only for its strong sales performance but also for the narrative it presented: one of walkable design, human-focused infrastructure, and a deep commitment to sustainable, everyday living. With construction already ahead of schedule, WAADA (which means promise) stands as a promise of world class quality.

Throughout the evening, guests were taken on a journey across WAADA’s evolution, from conceptual design to early development wins, via immersive showcases that highlighted its lifestyle-driven approach. Townhouses, apartments and villas form the architectural spine of the community, with wellness, retail and educational hubs woven into the experience. What makes WAADA different is its ability to feel like a lived-in, thoughtfully considered environment before the first handover.

BT Properties also unveiled its newly opened, design-forward sales centre, featuring fully furnished model apartments that offer a tangible glimpse into the WAADA lifestyle. Reinforcing this momentum, Group CEO Ali Riaz Malik surprised attendees with the announcement of premium office spaces and four-bedroom independent villas launching in January 2026.

“This night is a marker of belief, in Dubai, in Dubai South, and in the idea that communities should be built for people first,” said Malik. “WAADA isn’t just a project. It’s a promise to create spaces that endure, connect and inspire.”

With three decades of expertise in large-scale development, BT Properties enters the UAE market with confidence and clarity of purpose. WAADA reflects a refined understanding of what today’s homeowners and investors value most: quality design, transparency, and a strong sense of belonging.

As Dubai South continues to rise as a hub for modern urban living, WAADA is set to become its landmark residential destination blending community spirit with urban sophistication. And a promise that this is just the beginning.