Where Luxury Finds Home

The line between luxury and lifestyle has always been fine, and now high-end fashion and jewellery houses are entering the luxury living spaces: the latest example comes from the UAE, where Jacob & Co, the New York maison known for its bold timepieces and haute jewellery, has partnered with Mantra Properties to create Jacob & Co Residences on Al Marjan Island. Within just 12 hours of launch, the project recorded over AED 300 million in sales, a testament to the region’s growing fascination with living inside a brand’s story.

Across the Gulf, this appetite for branded residences reflects a cultural shift. Property is no longer about solely functionality; it’s about the personal brand and sense of self-expression. A residence by Jacob & Co, Armani, or Bulgari is not just real estate but a continuation of high-end design and personal taste.

Here, the architecture becomes a collectible. The 223 limited-edition residences are inspired by Jacob & Co’s aesthetic of symmetry and spectacle. Infinity pools, private terraces and rooftop observatories echo the same design language that defines the maison’s most coveted timepieces.

These projects also speak to the evolution of the UAE’s luxury landscape. As global brands increasingly see Dubai and Ras Al Khaimah as gateways to the future, real estate becomes their next frontier, a tangible expression of beauty and aspiration.