Why Embracing the Dark Side Has Never Smelled This Good: Bath & Body Works x Disney Villains Collection

Every story needs a hero, and every hero needs a villain. But what if we stopped glorifying the “good” and instead embraced the complex, irresistible allure of the dark side? After all, there’s power in shadows, in mystery, and in the unapologetic confidence of those who dare to be bold.

This month, L’Officiel Arabia gets the first look at Bath & Body Works’ latest launch: The Disney Villains Collection, a fragrance line that distils the essence of two of Disney’s most iconic characters: the Evil Queen and Maleficent.

After the global success of this year’s Disney Princess Collection, the brand dives into a new narrative: one that’s daring, and rather unexpected. Expertly crafted by Bath & Body Works perfumers, the collection takes you into a world of mystery and mischief, calling out your inner anti-hero.

“The customer demand and excitement we saw with Disney Princess in the US showed us that our formula is working, and now we’re taking it global,” shares Daniel Heaf, Bath & Body Works CEO. “As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation, and storytelling.”

 “Our first collection with Bath & Body Works in the US allowed Disney Princess fans to connect with their favourite characters in new ways,” adds Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products. “We’re building on that success and enthusiasm with the Disney Villains collection, celebrating creativity and sensory-driven storytelling through everyday experiences.”

This 20+ piece collection spans fine fragrance mists, candles, body washes, creams and hand soaps, each designed to embody the spirit of Disney’s most captivating villains.

Evil Queen: Dark Red Apple, Vanilla Suede, Wicked Pear: Bold and seductive, this scent opens with the crisp bite of dark red apple, laced with a juicy twist of wicked pear. Vanilla suede lends smooth warmth, while caramel-spun sugar and glittering woods create a finish as opulent as the Evil Queen herself.

Maleficent: Sinister Plum, Midnight Berries, Mystical Woods: Mysterious and magnetic, Maleficent blends rich plum and midnight berries with the grounded elegance of mystical woods. Dark, elegant, and hauntingly addictive, it’s a fragrance that lingers long after you’ve left the room.

For the first time, Bath & Body Works is launching this collection simultaneously across international and domestic stores, making it easier than ever for Disney lovers worldwide to embrace their dark side.

In the UAE, the Disney Villains Collection will be available online at www.bathandbodyworks.ae and through the Bath & Body Works app starting September 3, 2025.