In a delightful fusion of cinema and Swiss horology, Jaeger-LeCoultre announces the appointment of internationally acclaimed actress Zhang Ziyi as its newest Global Brand Ambassador.
Known for her unforgettable roles in Crouching Tiger, Hidden Dragon, Memoirs of a Geisha, and The Grandmaster, Zhang Ziyi represents a rare blend of strength, grace, and artistic excellence. Her presence on screen is magnetic mirroring the watchmaker’s own dedication to precision, craftsmanship and timeless design.
For over 190 years, Jaeger-LeCoultre has redefined what it means to master time. With over 1,300 in-house calibres to its name, the Swiss Maison is revered for its relentless innovation and dedication to refined mechanical artistry. It is this same discipline and relentless pursuit of perfection that defines Zhang Ziyi’s acting legacy, making her an inspired choice for the brand’s next chapter.
"We are honoured to welcome Zhang Ziyi to the Jaeger-LeCoultre family," shares Jérôme Lambert, CEO of Jaeger-LeCoultre. "Her exceptional talent, her dedication to her art, and her timeless elegance resonate perfectly with the values of our Maison."
Zhang Ziyi’s career has been a masterclass in longevity and reinvention, rooted in respect for tradition while embracing evolution. These values seamlessly align with Jaeger-LeCoultre’s ethos: honouring centuries-old watchmaking savoir-faire while crafting timepieces that speak to the modern connoisseur.
With this new partnership, Jaeger-LeCoultre further reinforces its connection to global tastemakers who shape culture through artistry, intellect and intention. Zhang Ziyi will headline an international campaign with the Maison, set to launch this month.
For more, visit jaeger-lecoultre.com and follow @jaegerlecoultre on Instagram.
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