AGMC and Lotus Sign Strategic Partnership

AGMC, one of the UAE's leading automotive companies and part of Albatha Group, has signed an agreement with Lotus Cars to become the brand's official distributor in the United Arab Emirates.

The signing ceremony, held in Dubai on 24 June 2026, marks the beginning of a new chapter for Lotus in the UAE and reinforces the brand's commitment to one of the region's most important luxury automotive markets.

Under the agreement, AGMC will oversee sales, aftersales and customer experience operations for Lotus across the UAE, providing customers with access to the brand's growing portfolio of luxury performance vehicles, supported by AGMC's established infrastructure, technical expertise and premium ownership experience.

The partnership brings together two organisations with a shared commitment to innovation, excellence and customer experience. It also represents another important milestone in AGMC's continued evolution as a house of brands, strengthening its portfolio of premium and luxury automotive marques.

Supporting the new partnership is the development of three new Lotus AGMC sales facilities in Abu Dhabi, Dubai and Sharjah, and two aftersales facilities in Abu Dhabi and Dubai, greatly expanding the brand’s sales and aftersales footprint to reach customers across the UAE.

Iconic British Cars

Founded in 1948 by legendary engineer Colin Chapman, Lotus has earned a global reputation for engineering excellence, pioneering innovation and exceptional driving dynamics. Today, the British marque is undergoing a significant transformation, evolving from a celebrated sports car manufacturer into a global luxury mobility company.  

Combining a rich heritage with its Focus 2030 strategy that puts the Lotus DNA at the heart of every decision, the new multi-powertrain approach will see every Lotus model developed against the same set of guiding principles that originally established the brand’s iconic status: light weight, aerodynamics, obsessive engineering and driver engagement.

This shift is exemplified by the impressive Lotus range, featuring exceptional sports cars such as the Lotus Emira, the most powerful four-cylinder Lotus car ever made, the soon-to-arrive Lotus Eletre X SUV with Super Hybrid technology and the Emeya hyper-GT, which deliver that unmistakable Lotus driving experience to automotive enthusiasts in the UAE.

Commenting on the partnership, Dr. Andreas Schaaf, Group Director, Albatha Group, said: "Lotus is one of the most respected and influential names in automotive history. For more than seven decades, the brand has inspired enthusiasts around the world through its relentless pursuit of innovation, performance and engineering excellence.

"We are proud to welcome Lotus to the AGMC family and to begin this exciting new chapter together. The UAE is one of the world's most sophisticated automotive markets, with customers who appreciate exceptional design, advanced technology and outstanding performance. We believe Lotus is uniquely positioned to meet those expectations.

"At AGMC, we see our role as much more than distributing vehicles. Our responsibility is to build brands, create exceptional customer experiences and support long-term growth. We look forward to working closely with Lotus to strengthen its presence in the UAE and introduce a new generation of customers to this iconic brand."

Mr. Qingfeng Feng, Lotus Group CEO, added: "The UAE represents a strategically important market for Lotus and a key pillar of our growth ambitions across the Middle East. As Lotus continues its transformation into a modern luxury performance brand, it is essential that we partner with organisations that share our commitment to excellence and customer experience.

"AGMC brings decades of automotive expertise, deep market knowledge and a proven track record of building premium brands in the UAE. We are delighted to begin this partnership and look forward to unlocking the next phase of growth for Lotus in the region."

The agreement comes at a pivotal time for Lotus as the company continues to expand its global footprint and product portfolio. By combining world-class engineering and intelligent technologies with the performance DNA that has defined Lotus for generations, the brand is redefining what luxury performance mobility can be.

For AGMC, the addition of Lotus further reinforces its commitment to representing globally recognised automotive brands and delivering exceptional ownership experiences for customers across the UAE.