AMIRI Spring/Summer 2025 Collection
An evolution of the AMIRI story, the next chapter in an unfolding narrative. For Spring-Summer 2025, Creative Director Mike Amiri’s Hollywood icons of Autumn-Winter come out into the daytime, their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A fusion of modern male iconographies, examining contemporary modes of dress.
Music, always at the heart of AMIRI, frames an exploration of a wardrobe of today. Drawing inspiration from the attire of mid-century Jazz and Big Band idols, pieces slide from the stage to the street, casual staples twisted into a new form of men’s couture for these Hollywood characters.
Tailoring is elongated, attenuated and languid, a relaxed ease reflective of a distinctly Californian attitude, filtered through the glamour of a Hollywood lens. The signature jacket is double-breasted with a generously proportioned dropped peak lapel, half-lined to soften the silhouette, but still elegant in cut. Pants gently flare, a shape sliding between skate and suiting, open to perception. Three-dimensional pinstripes lend these nonchalant shapes structure.
Inspired by a retrospective mood of mid-century Americana, imaginary vintage finds are reengineered for now: print aloha shirts are embroidered with floral crystals, pale denims, woven with a weft of sunshine yellow, are embellished with stars. The color palette of sun-bleached Southern California pastels - blush, soft teal, faded neutrals - nods to nostalgia.
Embellishment refracts the spotlight, attracting attention. Shirts and scarves are hand-embroidered with pinstripes of crystal to catch the light, alongside cross-hatches in beaded overchecks on windowpane tailoring, and dégradé beading across tailoring, like a cinematic key-light fading down the body.
Accessories underscore a dressed-up mood, with two-tone loafers and soft dress moccasins in fine leather, the AMIRI MA emblem across the vamp in gold, while the AMIRI Drum bag translates a snare drum into a gold-banded cross-body style, a guitar pick forming the clasp closure. An archive classic, it is updated for Spring-Summer 2025 in a new two-tone MA-debossed leather.
Just as music is always at the center of the AMIRI story, it is center-stage at the show - carpeted in the MA Quad monogram, a raised bandstand in the Jardin des Plantes serves as a podium for performance by producer, composer and drummer Yussef Dayes. Jazz in the parc, his one-off live performance en plein air is the perfect context for this collection, an ode to star power in the everyday.
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