Food

A Sweet Ticket to Paris with Ladurée This Valentine’s Day

The legendary brand transforms gifting into an experience, with every macaron box revealing a surprise that could take you to Paris

At Ladurée, Valentine’s Day has always been about more than sweetness and this season, the storied Parisian house turns a simple gesture into something far more memorable. For Valentine’s Day this year, each macaron box from the limited-edition collection arrives with a Love Ticket tucked inside. It is a quiet, charming detail that transforms a familiar gift into a moment of anticipation. Every ticket reveals a guaranteed reward, from Ladurée experiences such as afternoon tea and signature treats to something far more indulgent, including return flights to Paris for two, redeemable anytime in 2026.

And true to its DNA, Paris remains at the heart of the story, where love and beauty are part of everyday life. Illustrated by Guillaume Sardin, the collection is bold, playful and quintessentially Ladurée.

Alongside the Love Ticket experience, the Valentine’s offering unfolds through a curated edit of seasonal treats. A heart-shaped caramel ginger macaron infused with black tea adds a refined twist to the classic, while the signature gift boxes arrive in two options of eight and fifteen macarons, designed for sharing or keeping close. For those who prefer something more indulgent, the French toast is reimagined for the season, layered with raspberry lychee jam, rose Chantilly, chocolate hearts and a dusting of macaron powder.

Gifting takes on a more generous mood through the Valentine hamper, filled with macarons, chocolates and soft details designed to feel thoughtful and personal. The heart-shaped cake for two completes the story. Delicate rose macaron shell, rose buttercream, fresh lychee and raspberry come together in a dessert that feels intimate and quietly romantic, finished with a handwritten chocolate note.

There is a certain magic in the idea that a simple box of macarons can lead somewhere unexpected. Ladurée understands that the smallest details often carry the most meaning. This year, it leans into that idea, turning Valentine’s gifting into an experience that lingers well beyond the day itself.

Available across the UAE and KSA, the collection invites you to celebrate love.

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