AVENEW 888 Launches with a Pop-Fest Vibe and a Vision for the Future of Community Living

Anyone who knows Dubai knows that this isn’t a city that follows trends, it  in fact sets them. In that same spirit, AVENEW Development’s debut launch may just be the start of something iconic. The unveiling of MODO at AVENEW 888 didn’t feel like a typical real estate event,  it felt more like a micro music festival. Think: buttery popcorn, curated bites, a DJ spinning foot-stomping hits and a life-sized Labubu mascot drawing a queue that stretched across the venue, all to claim a free (and very Instagrammable) collectible. But beneath the playful, Gen Z-coded energy was a deeper message: this is how community begins: with connection, kindness and a spirit of celebration.

And that philosophy is exactly what AVENEW 888, a flagship AED 1.3 billion development in Dubai South, seeks to embody. Unveiled with the launch of MODO, the first phase of the five-building masterplan, this ambitious project is designed to redefine what modern community living looks like in one of the city's fastest-rising districts.

Just minutes from Al Maktoum International Airport, AVENEW 888 sits at the intersection of connectivity, worldclass infrastructure and luxury living. Dubai South itself is rapidly evolving into a self-sustaining city within a city, complete with light rail, arterial highways and large-scale urban planning that’s set to match any global metropolitan.

But what sets AVENEW 888 apart is the lifestyle they promise. From floor-to-ceiling windows and sprawling balconies to a curated mix of wellness zones, pet parks, basketball courts and social amphitheatres, MODO is a space worthy of being lived and experienced. The 217-unit debut phase includes 1- to 3-bedroom apartments and duplexes, all anchored in sleek, sunlit elegance.

Residents can enjoy morning yoga in landscaped green pockets, or poolside lounging, family BBQs, and retail therapy at in-house boutique stores, all without leaving the community. The development perfectly balances tranquillity and activation, privacy and play, offering something for every kind of resident.

“MODO is just the beginning,” says Rasha Hassan, Managing Partner of AVENEW Development. “It represents a lifestyle grounded in wellness, inclusivity, and contemporary design, with every detail crafted to encourage connection and creativity.”

With prices starting from AED 800,000, and two more phases on the horizon, AVENEW 888 is poised to rewrite the blueprint for what youthful, mindful and multi-dimensional living in Dubai can look like.