BALENCIAGA CITIES CAMPAIGN

Announcing the launch of Balenciaga’s Cities series, a campaign created with

photographer François Prost features ready-to-wear and accessories, along with

Balenciaga’s new Phantom sneaker.

Products inspired by local and tourist loyalty to certain cities are available

exclusively in Balenciaga stores in the locations that are paid homage to, while

Paris-themed Cities pieces and Phantom sneakers are available worldwide. To

illustrate the urban location-based nature of the series, photography and video

clips show people in transit on the London Tube.

Cities in the series include Aspen, Beijing, Berlin, Busan, Chengdu, Dallas, Dubai,

East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New

York, Paris, Rome, Saint-Tropez, Seoul, Shanghai, Tokyo, and Venice. The

campaign displays totes, caps, shirts, Furry Sandals, bombers, and hoodies

featuring multiple letterman designs.

Balenciaga’s newest addition to its Objects line is a reusable porcelain coffee cup

with removable, machine-washable silicone lid. The functional vessel mirrors a

coated-paper and plastic disposable to-go cup, many of which are not entirely

recyclable or biodegradable, and therefore build up landfills worldwide in

dangerously high quantities, adding to environmental issues that affect animal,

plant, and human life. The Balenciaga Coffee Cup is meant to be used ad infinitum

instead of single-use containers and never to be disposed of. Its double wall is

designed to keep hot liquids warm throughout the day.

In conjunction with the Balenciaga Cities series, each cup features a varsity-style

logo, representative of the store at which it was purchased, in either black on

white or white on black. Stores that offer the cups only offer them labelled with

their own city, imbuing the product with a collector’s souvenir aspect. These

include Bangkok, Beijing, Changsha, Chengdu, Dubai, Florence, Hong Kong,

Kuala Lumpur, Kuwait City, Las Vegas, London, Los Angeles, Melbourne, Miami,

Milan, New York City, Paris, Rome, Seoul, Shanghai, Singapore, Sydney, Tokyo,

Toronto, and Venice.

Balenciaga Objects are produced outside of the fashion collections calendar,

launched individually. They range from limited-edition objets d’art to practical,

everyday items, all of them timeless.