Announcing the launch of Balenciaga’s Cities series, a campaign created with
photographer François Prost features ready-to-wear and accessories, along with
Balenciaga’s new Phantom sneaker.
Products inspired by local and tourist loyalty to certain cities are available
exclusively in Balenciaga stores in the locations that are paid homage to, while
Paris-themed Cities pieces and Phantom sneakers are available worldwide. To
illustrate the urban location-based nature of the series, photography and video
clips show people in transit on the London Tube.
Cities in the series include Aspen, Beijing, Berlin, Busan, Chengdu, Dallas, Dubai,
East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New
York, Paris, Rome, Saint-Tropez, Seoul, Shanghai, Tokyo, and Venice. The
campaign displays totes, caps, shirts, Furry Sandals, bombers, and hoodies
featuring multiple letterman designs.
Balenciaga’s newest addition to its Objects line is a reusable porcelain coffee cup
with removable, machine-washable silicone lid. The functional vessel mirrors a
coated-paper and plastic disposable to-go cup, many of which are not entirely
recyclable or biodegradable, and therefore build up landfills worldwide in
dangerously high quantities, adding to environmental issues that affect animal,
plant, and human life. The Balenciaga Coffee Cup is meant to be used ad infinitum
instead of single-use containers and never to be disposed of. Its double wall is
designed to keep hot liquids warm throughout the day.
In conjunction with the Balenciaga Cities series, each cup features a varsity-style
logo, representative of the store at which it was purchased, in either black on
white or white on black. Stores that offer the cups only offer them labelled with
their own city, imbuing the product with a collector’s souvenir aspect. These
include Bangkok, Beijing, Changsha, Chengdu, Dubai, Florence, Hong Kong,
Kuala Lumpur, Kuwait City, Las Vegas, London, Los Angeles, Melbourne, Miami,
Milan, New York City, Paris, Rome, Seoul, Shanghai, Singapore, Sydney, Tokyo,
Toronto, and Venice.
Balenciaga Objects are produced outside of the fashion collections calendar,
launched individually. They range from limited-edition objets d’art to practical,
everyday items, all of them timeless.