Calvin Klein Launches the Third Chapter of Its Fall 2026 Feel The Fit Denim Campaign With Jung Kook of BTS at NYFW

As New York Fashion Week wrapped, Veronica Leoni presented her most directional Calvin Klein Collection yet at The Shed at Hudson Yards - the mood boards filled with late 70s and early 80s CK campaigns, Brooke Shields in the front row, and the brand's heritage being reimagined for a new generation. Then, the very next day, the brand brought out the Jung Kook card.

On September 16th, Calvin Klein unveiled the third chapter of its Fall 2026 Feel The Fit denim campaign starring Jung Kook of BTS, and between the runway and the campaign, the brand has spoken to multiple generations at once, in the same week, without losing its identity for a single second.

 

For Fall 2026, Calvin Klein introduces two new fits. The 90s Straight Jean: a classic silhouette redefined in washes from deep indigo to warm mid-blue, styled with light fall layers. And the Baggy Jean: an ultra-loose, oversized fit in a classic medium blue wash, built for easy movement and the kind of cool that looks entirely unconsidered. Jung Kook wears both throughout. The campaign itself is directed by Renell Medrano and built around a moment every denim wearer knows. "There's something about the fit and attitude that really resonates with me," Jung Kook says. "Bringing that feeling to life through music and movement made this campaign especially fun."

On the runway, Leoni was looking back to the 1970s and 80s, the years when Calvin Klein denim first became iconic. In the campaign, Jung Kook is living that same energy in 2026, and the connection between the two is classic CK.

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