We’re the lucky ones to witness a time where luxury is no longer just about owning, but experiencing. As lines continue to blur between physical and digital worlds, true luxury will soon be defined not by what you wear or own, but by how it makes you feel. Today, connection is everything, and the new generation of luxury consumers understands this, seeking brands that speak to their sensibilities on an emotional level.
With this understanding, Christian Dior Couture and Louis Vuitton have unveiled the world’s first augmented reality experiences exclusively for Snap’s Spectacles, marking a significant milestone in how brands bridge heritage and innovation.
Dior: Astrology and Augmented Craftsmanship
To celebrate its Lucky Collection, Christian Dior Couture has created a multi-sensory activation that melds astrology with artisanal excellence. Guided by the maison’s iconic bee, users experience their chosen astrological card being fragmented and then virtually sewn back together, a delicate mix of tradition and technology that ends with a full reveal of the sign’s rich symbolism. It is an intimate, interactive experience that captures Dior’s essence.
Louis Vuitton: An Ode to Summer’s Radiance
Louis Vuitton celebrates the reissue of its Sun Song fragrance with an AR journey designed for Spectacles. Evoking the luminous orange blossom notes of the scent, the immersive experience allows friends to interact with the fragrance’s ingredients, visual motifs, and the maison’s emblematic symbols in 3D. It’s a radiant celebration of summer, emotion, and the sensory memories that scents imprint on our lives.
“This synergy allows luxury to be experienced in a completely new way while deepening emotional engagement with the brands,” shares Geoffrey Perez, Global Head of Luxury at Snap Inc.
With these bespoke Spectacles experiences, both Dior and Louis Vuitton are crafting portals into their universes, inviting users to connect with luxury in a way that is refreshingly personal, and reminding the world what it means to lead.
For more information, visit snap.com
