Dyson Does It Again: A Haircare Innovation That Holds the Future

For anyone who’s ever trusted Dyson to revolutionise their blowouts, you already know that their hair devices are in a league of their own. With engineering precision, chic designs and a focus on protecting hair health, Dyson’s tools have earned a reputation of redefining styling routines across the globe. But while their Airwraps and Supersonics have been styling heroes for years, there was one little thing missing from the equation: the perfect finishing touch.

Enter: Dyson Chitosan™, the brand’s first-ever styling formulations and quite possibly the exact upgrade your hair routine needed.

Backed by over a decade of hair science and research, the Dyson Chitosan™ range are high-performance formulations designed to work in tandem with Dyson’s tools to lock in the look, reduce frizz and add luminous shine. And what makes them truly groundbreaking is the engineering behind them. Think zero crunch, maximum control, and a sleek finish that holds its own even in the Middle East’s July humidity.

The new ranges features the Pre-Style Cream which is the new go-to primer, followed by Post-Style Serum. The Pre-Style Cream primes, holds and conditions the hair with up to 50% less frizz and a whole lot more shine. It is all about smoothness without stiffness and style without static.

The Post-Style Serum defines your finished look and acts like a weightless shield, especially designed to fight humidity, lock in definition and repair surface damage. So it actually heals your tired hair while styling it.

And of course, both are safe for coloured and chemically treated hair-because quite honestly, no one understands hair like Dyson.

At the heart of this innovation is Chitosan, a high-performance macromolecule derived from oyster mushrooms engineered through Dyson’s proprietary Triodetic™ technology. This creates flexible, invisible bonds around each strand, allowing your hair to move naturally, shine  and stay styled all day.