ANAX Developments has announced ELLE Residences Dubai Islands, a fashion-forward, beachfront address slated to complete by Q3 2027. Following ELLE’s first residential tower in Miami, the maison, owned by the Lagardère Group, has chosen Dubai for its Middle East debut, partnering with ANAX to translate the brand’s global lifestyle ethos into a new flagship for the region.
The launch matched the ambition: Manish Malhotra’s runway took centre stage, with Nancy Ajram, Nora Fatehi, Sidharth Malhotra and more lending star wattage to an evening of performances and fashion.
“Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents,” says Satish Sanpal, Founder and Chairman of ANAX Holding. “This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai… contemporary, vibrant and full of opportunity.”
Developed under a licensing agreement with Lagardère News, ELLE Residences is shaped by the brand’s signatures, contemporary style, self-expression and cultural sophistication. “ELLE stands for innovation, style and cultural relevance,” adds Constance Benqué, CEO of ELLE International and Lagardère News. “ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world… The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”
A boutique collection of 91 apartments and 7 townhouses brings privacy, space and wraparound sea-and-skyline views to Dubai Islands. Homes range from one-bedroom apartments to four-bedroom townhouses up to 4,592 sq ft, priced AED 3,200–3,600 per sq ft. Floor-to-ceiling glazing, sculptural fireplaces, bespoke wallpapers, bronze accents and marble define interiors curated by The One Atelier and ARQUINAUT, the creative studio consulting on the ELLE Residences concept.
Wellness sits at the heart of the community: rooftop pools, yoga decks, private spas, landscaped gardens and sunlit terraces look out to the Gulf, while social lounges foster connection. A 24-hour concierge, valet and security complete the service-first promise.
“Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities,” says Ravi Bhirani, Managing Director, ANAX Developments. “We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”
ELLE Residences Dubai Islands channels the maison’s five pillars: fashion, beauty, culture, lifestyle and society, into spaces that feel editorial and personal. Think cover-worthy rooms designed to be lived in: intimate enough for everyday rituals, expansive enough for sunset gatherings.
With sales open from 26 September 2025, the project signals a confident new chapter for branded living in the region.