Beauty

Forget the 10-Step Routine; This UAE-Born Skincare Brand is Redefining Daily Rituals

If you’ve ever felt overwhelmed by multi-step beauty routines, Caeli is about to become your new favourite word in skincare. The UAE-born brand is inspired by serene rhythms of the Mediterranean, and offers a curated collection of effective skincare that is simply intentional, natural and exquisitely crafted.

With so much attention on elaborate layering, in a refreshing way, Caeli brings us back to what matters most: ritual. Their products, enriched with timeless Mediterranean botanicals like organic olive oil, argan oil, aloe vera, shea butter, and cacao seed butter, combine efficacy with sensorial luxury.

Each formula is composed of 90–97% natural ingredients, complemented by minimal lab-made components purely for safety and stability. It’s a blend of nature and science, with no compromise on results or skin compatibility.

Caeli’s range transforms your day from mundane to mindful. Start your morning with the Sakarun Body Wash, a cooling blend of peppermint, rosemary, and fresh wood that wakes up the senses before a busy workday or summer commute. Follow it up with Kelibia Body Lotion, sealing in moisture and wrapping skin in calming lavender and geranium notes, perfect for post-shower nourishment or a midday hydration boost.

For your hands, the Kamari & Sakarun Hand Washes offer an aromatic cleanse. Pair with Cala Soraja Hand Cream, a rich yet fast-absorbing formula to keep your hands soft, hydrated, and delicately scented through long office hours or Dubai’s humidity.

And not to forget the lips, Saidia Lip Balm provides daily gloss and hydration, while its overnight recovery benefits ensure supple, nourished lips by morning.

Caeli’s philosophy focusses on beauty that should be as restorative for the soul as it is for the skin.

Why You’ll Love It:

Simple, intentional skincare
Packed with ethically sourced botanicals
Elegant Mediterranean-inspired aromas
Minimal yet deeply nourishing routine

Available online now, Caeli’s personal care range is priced between AED 110 and AED 350 –

Website: www.wearecaeli.com
Instagram: @wearecaeli