#INTERVIEW: Vadim Fedotov on Personalized Wellness and the Future of Health

As the Founder and CEO of Bioniq, a precision supplement company rooted in data and diagnostics, Vadim Fedotov’s journey began with his own struggle for vitality despite "normal" medical results. What followed was a deep dive into biohacking, micronutrient science, and building a platform that’s reshaping the way we approach long-term well-being. He speaks to L’Officiel Arabia about his philosophy, daily rituals, and the unique momentum of wellness in the Middle East.

Tell us about your journey with Bioniq which began as a personal quest for better health, and how has this experience reshaped your understanding of wellness beyond just diet and exercise?

By the time I was 30, I had built a successful corporate career, but I was struggling with brain fog, fatigue, and a general sense of being unwell, despite every medical test saying I was “perfectly healthy.” Deep down, I knew something wasn’t right. That experience pushed me to take ownership of my health and dive into the world of biohacking, personalized nutrition, and supplements.

What started as a personal journey to feel better became the foundation for Bioniq. Initially, it was a solution to my own challenges, but the more I learned, the more I realized that personalized, data-driven health shouldn’t be reserved for a select few. It should be accessible and actionable for everyone.

Through this process, my understanding of wellness has evolved far beyond just diet and exercise. True well-being is also about mental clarity, emotional balance, and sustainable habits. A consistent sleep routine, balanced nutrition (supported by the right supplements), and stress-reducing rituals like cold plunges have all become essential parts of my lifestyle.

I’ve also learned the importance of flexibility. There was a time I completely cut out alcohol – and yes, the health metrics improved. But I also noticed a drop in social connection and enjoyment. Wellness isn't just about control or discipline – it's about living fully, without guilt or extremes. Now, I allow myself the occasional drink in good company because that, too, is part of a balanced life.

Most importantly, this journey has reshaped how I view success. It’s not just about big achievements or public wins, however significant they may be. Wellness – and fulfillment – is often found in the quieter moments: feeling healthy, being present, and appreciating what we already have.

Why do you believe a one-size-fits-all approach to wellness no longer works in today’s world?

The one-size-fits-all approach to wellness is outdated because it overlooks the most essential factor in health: individuality. We’re living in an age where technology gives us unprecedented access to personal health data – from our genetics and biomarkers to lifestyle patterns and even micronutrient needs. At Bioniq, we’ve seen firsthand, through hundreds of thousands of users, just how diverse people’s health goals and deficiencies truly are.

Your body doesn’t follow general averages. It responds to your unique biology, your environment, your habits. What works for one person can be completely ineffective or even counterproductive for another. That’s why personalization isn’t just a luxury anymore – it’s a necessity for real, lasting wellness.

In a region like the UAE, where wellness is booming, what trends do you think are here to stay, and how do consumers here differ from the global wellness crowd?

In the UAE, wellness is evolving rapidly, and several trends are clearly here to stay. Personalized supplementation – especially solutions that support individuals across different life stages – is gaining real momentum. We’re also seeing a surge in exclusive, private wellness clubs that prioritize comfort, privacy, and a highly curated health experience. At the same time, diagnostics and preventive health are becoming central, with innovation making it easier to proactively track and manage wellbeing. The region is fast becoming a global leader in how health and longevity are approached.

What sets consumers here apart is how young, proactive, and tech-savvy they are. In the GCC, especially the UAE and Saudi Arabia, many wellness consumers are in their 20s and 30s. They’re educated, digitally engaged, and focused on prevention rather than treatment. We're also seeing lower obesity rates among our GCC audience, which reflects both individual choices and governmental support for healthier living.

Wellness in this region is no longer reactive – it’s aspirational. People are investing in their long-term health early, and that mindset is turning the Middle East into one of the most forward-thinking wellness markets in the world.

What does wellness look like in your own life today? We'd love to know if you have any non-negotiables, rituals or any routines that keep you feeling grounded and focused?

My routine is built on a few simple, proven habits that have made a big difference in how I feel and perform.

Sleep is my top priority, especially deep sleep. I aim for around 2.5 hours of deep sleep each night, which I support by stopping food intake 3-4 hours before bedtime and keeping my room at a cool 18-19°C. Lately, I’ve also been experimenting with taping my mouth shut during sleep to encourage nasal breathing. It can feel strange at first, but I’ve noticed a significant improvement in sleep quality and how rested I feel in the morning.

Cold plunges are another staple – inspired by the Nordic tradition of winter dips. It’s an excellent way to reset the nervous system and boost energy. And of course, regular exercise is key. But I believe it should energize you, not drain you. Rest and recovery are just as important, and if a full workout doesn’t fit into your day, simply moving – like walking – can make a real difference.

You don’t have to run long distances; even a moderate 10,000 steps a day can be enough to feel fit.

For me, wellness is all about balance – small, consistent actions that build you up over time.