In a city renowned for its gold standards of beauty and excellence, Zieda Sharipova emerges as a trailblazer in the world of aesthetics. As the visionary founder of the Zieda Aesthetic Clinic and Zieda Beauty Lounge, Zieda has redefined luxury beauty services, merging traditional Russian beauty rituals with groundbreaking technology to create experiences that are as transformative as they are indulgent.
With her deep expertise and passion for enhancing natural beauty, Zieda has cultivated an oasis where innovation meets artistry, earning her a loyal clientele that includes Dubai’s most discerning beauty connoisseurs. In this exclusive interview with L’Officiel Arabia, we delve into Zieda’s philosophy, and her journey to becoming one of Dubai’s most celebrated beauty experts.
Delna Mistry Anand: What is the essence of Russian beauty aesthetics, and how has your journey been in bringing your beauty offering to Dubai?
Zieda Sharipova: The essence of Russian beauty aesthetics is about nurturing what’s natural and focusing on timeless elegance. I grew up watching women embodying grace and self-care, whether they conformed to the stereotypical standards of beauty or not. It was always about enhancing what you have. And it’s not about extremes either; rather, it’s about maintaining a youthful, glowing appearance that emphasizes skin health and natural features.
Bringing this concept to Dubai felt like a natural fit because the city appreciates beauty and innovation. I wanted to introduce clients here to a more refined, less-is-more approach, one that emphasizes quality and harmony with nature.
Can you share some of the traditional Russian skincare rituals you incorporate into your treatments, and how they resonate with Dubai's clientele?
Russian skincare is deeply rooted in nature. We use ingredients that are found easily, like sea buckthorn, birch extract, and chamomile. Sea buckthorn, for instance, is a powerhouse of hydration and skin repair, perfect for Dubai's dry climate. Birch has purifying properties, ideal for deep cleansing. Our clients appreciate the holistic approach, the attention to detail, and the way these treatments rejuvenate from within.
You often highlight the importance of facial massage in your treatments. Could you share more about the techniques and tools you use, and how they contribute to creating a relaxing and effective experience for your clients?
Facial massages are a crucial part of our treatments. We use techniques like lymphatic drainage and Gua Sha to stimulate circulation, reduce puffiness, and give an immediate lift. These techniques, though often associated with Eastern practices, are deeply ingrained in Russian beauty traditions too. The gentle, firm strokes not only enhance the skin's appearance but also provide a sense of relaxation and rejuvenation. Every person, not just women, should include facial massage in their daily skincare routine, and watch how uplifted you feel.
Dubai's soaring temperatures in summer and cool winter weather presents unique challenges for the skin, what is your approach to adapt to the changes in temperature?
Dubai’s intense heat and dryness during summer necessitate a focused approach on hydration and protection, while the cooler winter months require nourishment to counteract seasonal dryness and sensitivity. Here at Zieda Aesthetic Clinic, we’ve tailored our treatments to meet these unique challenges. For summer, we prioritize using products that lock in moisture, protect against UV damage, and strengthen the skin’s natural barrier. During winter, our treatments focus on restoring hydration, boosting skin elasticity, and soothing any irritation caused by cooler air and temperature fluctuations.
We also offer advanced technologies like Morpheus-8 and Ultherapy year-round. These treatments work below the surface to rejuvenate the skin at a deeper level, ensuring that clients maintain a healthy, radiant complexion regardless of the season, without compromising the skin's natural balance. My goal is always to adapt and personalize treatments so that my clients feel confident and glowing all year long.
What treatments are most popular among your clients?
Non-invasive treatments like Morpheus-8 and Ultherapy are incredibly popular. I believe that true beauty is about graceful aging so that you look and feel your best at all stages of your life. These treatments align perfectly with this philosophy, offering subtle yet transformative results. We're also seeing increasing interest in microneedling and laser resurfacing.
We have always encouraged embracing non-invasive techniques. Today, we're combining traditional massage with advanced technologies like Emsculpt Neo and Endospheres to enhance toning and contouring in a natural way. As I say, it's all about celebrating individual beauty and enhancing it, not altering it.
And lastly, what advice would you give clients for incorporating effective beauty rituals into their at-home skincare routine?
Consistency is the foundation of any successful skincare routine. Start with the essentials: thorough cleansing, toning, and moisturizing, tailored to your skin type. Incorporating natural ingredients, like chamomile for soothing or sea buckthorn for its nourishing properties, can add an extra layer of care.
One often-overlooked element is the power of a facial massage. A few minutes of gentle massage daily not only promotes circulation but also enhances the absorption of your skincare products, giving your skin a natural, radiant glow.
Equally important is taking care of your skin from within—stay hydrated, eat nutrient-rich foods, and ensure you’re getting enough rest. Skincare is a holistic practice; it’s about finding balance and nurturing your overall well-being to let your natural beauty shine through.
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