Fashion Weeks - Men

KOCHÉ Spring Summer 24

What is a fashion wardrobe?
Photos: Courtesy of Koché

For her Spring Summer 24 collection,Christelle Kocher delicately revisits what constitutes the very essence of her creative vision: an uninhibited, inventive fashion, whose sophistication builds bridges between popular culture and the excellence of craftsmanship. All in a purity of forms. Without overbidding.

Photos: Courtesy of Koché

A wardrobe is the concrete expression of a vision, a harmonious whole where every detail counts. We find in this collection this work on the blur, these tops embroidered with skilful geometries, these hand-painted lace, muslin, georgette..

This collection is an ode to femininity also embodied by the masculine, delicacy and vulnerability are in both locker rooms. There are also spectacular pieces such as these patterns of shirts and shorts painted by hand by Christelle herself, bringing together quotes from female artists that she carries in her heart such as Patti Smith, Virginie Despentes, Virginia Woolf, Céline Minard . All of these pieces are worn by boys.

Christelle plays with stretch materials by combining everything with the most spectacular embroideries developed in the Koché studio in Paris.

In the same way, she adorns jersey pieces with sparkling crystals and embroidery.

A wardrobe crosses the seasons and at the same time is renewed with the changing world, with its trends, its upheavals and its hopes.

Photos: Courtesy of Koché

The show this time takes place on a huge barge at the entrance to Paris. On one side you can observe the Seine and the beauty of its banks, on the other the Parc André Citroën as well as the aerial RER. This point of view where water, vegetation, concrete architecture, and public transport mix perfectly represents Paris at the crossroads of multiple influences.

Koché continually questions the place of fashion in popular culture. In an era where trends follow one another more and more quickly, fashion plays the role of time marker. Koché considers fashion not in terms of season but in terms of duration.

Make everything, every garment lasts longer. An ecology of production, and this will be a major challenge in the years to come.

This SS24 collection creates a bridge, linking the ease of casual clothing and the prestige of couture. Each silhouette reflects a precious know-how while offering comfort and ease to the silhouettes.

The essence of Koché is to bring together diverse communities, in a constant search for beauty and softness. This collection aims to be the closest to the origins of the brand, a perception of inclusive fashion that liberates minds instead of enslaving them.

From her life shared between Paris and New York, between the capital of elegance and that of pop art, Christelle Kocher invented an art of living of her time.

This collection embodies a shift for Koché, a more peaceful vision of fashion, feminine and masculine, softer, more sensual, for day and night.

A fashion that wants to last as much as shine.

www.koche.fr | @koche

Photos: Courtesy of Koché

Production: @julienlacroix1

Hairstylist: @quentin_lafforgue

Makeup artist: @lisamchlik

Casting consultant: @paulcadre_

Set design consultant: @leonardbougault_

Music: @aamourocean @iam.anyoneID

Photos: @guillaumeroujas

Shoes: @louboutinworld

Péniche ANNETTE K: @annettek

L’Oréal Paris: @lorealparis

Maison Lemarié: @maison_lemarie

Chandon Garden Spritz : @chandon