Following the successful launch of its offices in Los Angeles and Milan, LDR22 has announced the opening of its third boutique agency in New York City, strategically located at 525 Seventh Avenue in the heart of Manhattan.
With this move, the agency strengthens its international presence and brings its signature, tailor-made approach to one of the world’s most dynamic fashion capitals. “NY has always been a second home to me in the US,” says founder Lucio Di Rosa exclusively for L’Officiel Arabia-“whereas LA is my very first home, it grew rapidly that NY was the other half of my US life. I find it pulsing with an infinite amount of inspirations both visual and creative.”
Founded in 2023 by Lucio Di Rosa-who has over two decades of experience working with iconic names such as Giorgio Armani, Versace, Elie Saab, and Dolce & Gabbana-LDR22 blends fashion, celebrity PR, and multi-channel communication strategies to create authentic, lasting relationships between brands and the entertainment world. Known for his deep relationships with creative directors, brand owners, stylists, and global talent, Di Rosa’s vision for the agency is clear: tailor every strategy impeccably to each client’s story.
A hallmark of LDR22’s creative identity is its collaboration with Fornasetti, the celebrated Italian interior design brand. The New York office, like its Milan and LA counterparts, features bespoke furnishings and whimsical touches from Fornasetti, adding “a layer of eccentric magic” to the space. The result is an environment that feels both like home and like a strategic command center for global brand storytelling.
“The US has always been and will always be a strategic place for global brands to develop their awareness through the entertainment industry as well as the retail reality,” Di Rosa continues to explain, and “my main duty is to make sure that they enter with the right foot. Because many companies coming from abroad make the mistake of entering with a wrong tone of voice or narrative, and fixing a perception issue can cost a lot in terms of time and finance”.
With its newest base in New York, LDR22 further strengthens its international presence and deepens its ties to the world’s most influential celebrities, continuing to offer a boutique yet global experience tailored to each client. As Lucio states in a final remark for us “I am happy to have spent so many years in the US during my Versace days so that now I can give back my expertise to those who need it.”
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