LVMH and Berluti reveal Team France’s outfits for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024

French house Berluti, founded in Paris in 1895, has pulled out all the stops in styling Team France for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024.

Outfitting outstanding athletes and coaches for a momentous occasion

For the partnership between LVMH and the Olympic and Paralympic Games Paris 2024, Berluti has brought together the savoir-faire and experience of its artisans to ensure that the French athletes look their very best for the Opening Ceremonies Paris 2024 on July 26th and August 28th.

Berluti has taken on a challenge of athletic proportions to help the selected French athletes of Paris 2024 make an impression right from the starting line. In collaboration with the athletes, as well as the Paris 2024 Organising Committee, the French National Olympic and Sports Committee and the French Paralympic and Sports Committee, every one of the Maison’s teams devoted months of energy and creativity to designing an outfit that embodies true elegance à la française. Berluti has reprised the stylistic codes that make up its identity, such as noble materials and patina effects, to create a tuxedo- inspired outfit adapted to a wide range of body types.

The Opening Ceremonies will see French athletes and coaches clad in Berluti tuxedos and shoes, all custom-tailored to immortalize this unique occasion that already represents a significant achievement for any sportsperson – that of being selected to take part in the Olympic and Paralympic Games Paris 2024.

This summer, Berluti’s artisans will be focused on one key objective of showcasing both the Maison’s savoir-faire and France’s athletes to the whole world.

Elegance à la française for Team France

Replete with a sense of ceremony, the tuxedo designed for the Olympic and Paralympic Games Paris 2024 is cut from elegant, midnight-blue wool. The jacket includes a shawl collar that sports a motif inspired by an all-new “French flag” patina. This motif has been created especially for the occasion in shades of blue and red, standing as a tribute to the Maison’s historic savoir- faire. Forming the centrepiece of each French athlete’s outfit, the jacket is also presented in a sleeveless version [for women].

This garment will be paired with a white shirt ([sleeved for men and sleeveless for women] with or without sleeves) cut from a cotton-silk blend.

Female athletes will be able to choose between trousers with a trim or an elegant silk wrap-around skirt.

Gracing the men’s feet will be a pair of Berluti Shadow trainers, whose emblematic navy blue has been redesigned with the French national colours. The female athletes and coaches, meanwhile, will sport either the Shadow or the Maison’s flexible Lorenzo leather loafer.