A new wave of fragrance is rising from the Gulf: Mawwal Arabia, a Dubai-based perfume house blending the soul of traditional Arabian perfumery with the sensibility of global modernity.
Founded on the heritage of oud, saffron, amber and irism the timeless notes of the region, Mawwal transforms ancient ingredients into an essence that resonates with today’s generation. With 26 perfumes across eight fragrance families, from the magnetic Malék to the ethereal Nour and Najma, Mawwal’s creations explore identity. They’re designed to inspire, subtle enough for day, deep enough for night, proving that Arabian scents can be as versatile as they are powerful.
After making a mark in Dubai, the brand has extended its footprint to Brazil, the world’s second-largest fragrance market. There, it’s rewriting perceptions of Middle Eastern perfumery by showing that oud can be fresh and luxurious. And in that, Mawwal is connecting cultures. Its collaborations with artists and its human-centred stories reflect a deep understanding of how scent can connect different worlds.
In a market that has normalized instant gratification, Mawwal Arabia stands as a graceful reminder that the world of perfumes isn’t about following fast fads and trends, but instead creating legacies, and memories through our olfactory senses.
www.mawwal.com | @mawwal_arabia
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