Montblanc “The Desk” at Paris Fashion Week

Montblanc returned to Paris Fashion Week to give media, influencers and VIP guests including Zinedine Zidane and Rupert Friend a first look at its latest leather pieces on display at La Galerie Bourbon in the heart of Paris. The sumptuous salons and galleries of the historic venue, recently restored to their former glory, were the perfect setting to introduce leather collections that balance the rich heritage of Montblanc with the distinctly bold and exciting new designs of the Maison’s Artistic Director Marco Tomasetta.

After presenting its Library Spirit campaign in 2023, making the connection between Montblanc as a Maison rooted in the culture of writing with the inspirational power of the library as home to millions of words, Montblanc now introduces The Desk, its latest theme spotlighting the desk as a conduit for creation and self-expression. While the library is the place where inspiration can be found in what has already been created, the desk is where ideas first take shape, the one piece of furniture created exclusively for putting pen to paper, and for inspiring writing and fueling creativity.

“Just like writing a novel or a poem, design is also about capturing an idea or a thought on paper so that it can become something bigger, something tangible for others to experience and enjoy. Sometimes forgotten, the desk is a sacred and special place for a designer, a writer, a creative, where the concepts swirling in our minds take shape in front of our eyes, guided by our pen. Not only do we want to celebrate the importance of the desk with our latest theme, we want to invite others to take a seat at the desk and express their own creativity,” says Marco Tomasetta, Montblanc Artistic Director.

On arrival at La Galerie Bourbon, guests including Zinedine Zidane, Rupert Friend, Stella Maxwell and Alex Pettyfer were welcomed in the courtyard by a coffee cart featuring a grand Meisterstück installation, a nod to the celebration of the Maison’s most iconic writing instrument’s 100^th anniversary in 2024. Inside the venue, guests could discover Montblanc’s latest collections in addition to the desk, where creative magic happens for anyone who takes a seat.

Once the Parisian residence of the Spanish royal family, La Galerie Bourbon was returned to its former glory and elegance after extensive renovations. Among its illustrious guests was Antoine de Saint-Exupéry, who is said to have drawn inspiration for his most famous novella Le Petit Prince from his stay at La Galerie Bourbon.