The most prestigious residential address in London, Lodha UK’s flagship development in the capital, No. 1 Grosvenor Square has launched The Mayfair Collection, a collection of 2-bedroom residences designed by Studio Lodha for the discerning traveller.
Located in the heart of London’s Mayfair the sought-after development sets the benchmark for world-class design and unrivalled service for bespoke luxury living, featuring 44 elegant residential units. Since launching in 2022, the project has seen notable success with over 95% of units sold. No.1 Grosvenor Square is home to some of the world’s leading names in business, across a variety of industries including finance, tech, and telecommunications. Many of these residents have a global profile and form a tight-knit community of entrepreneurs, innovators, and financiers. A significant portion of this customer base is Middle Eastern buyers, with UAE customers representing almost 20% of all customer appointments and viewings at No.1 Grosvenor Square. Centrally located in Mayfair, GCC residents are drawn to No. 1 Grosvenor Square’s prime location, providing residents excellent proximity to the best social and cultural attractions in the city, a significant drawcard for GCC investors looking to enjoy the lifestyle and services the property has to offer.
With many customers upgrading from suites at neighbouring hotels such as the Connaught or Claridge’s, demand for the remaining residences at No. 1 Grosvenor Square continues to increase, as the residences offer greater comfort, privacy and security, as well as a wise investment option for those who travel internationally frequently. Lodha anticipates that the prolonged weakness of the British Pound, which is boosting the international investment interest from the GCC market, will also contribute towards the increased interest in The Mayfair Collection.
For savvy buyers, the New Westminster City Plan, limiting home sizes to 200 square meters, is another crucial factor. The new policy highlights the rarity of projects like No. 1 Grosvenor Square and further fuels demand, as only 22% of super prime new build sales in the past two years have fallen below this threshold.
As part of its continued efforts to offer the best service and experience to all residents, Lodha UK is excited to introduce "Studio Lodha," an internal design practice that links residents with top studios for architecture and interior design. The team acts as a liaison between the resident and the studio, managing tense budgetary situations, maintaining timelines, and crafting detailed briefs on their behalf. The team can also work directly with residents on their homes, and have designed and dressed each exquisite home in The Mayfair Collection. Many residents have found their services to be extremely beneficial as free time at home is a precious resource. The Studio Lodha team dedicates time with each client, making sure their lifestyle preferences and demands are satisfied through creative design and use of space, whether they are building a main property for a large family or assisting a frequent traveller with a new pied-a-terre.
Synonymous with the Lodha lifestyle, health and wellbeing is at the core of the No.1 Grosvenor Square project. The Health Club & Spa features a state-of-the-art gym designed by leading health professionals the Kyros Project, renowned for setting the standard in human performance, evidence-based health and fitness for over a decade. Furthermore, the Health Club & Spa includes a 25m pool, sauna and steam rooms, vitality showers and private treatment rooms. Residents will enjoy a range of tailored lifestyle services, courtesy of Saint Amand, Lodha’s hospitality team, who oversee an exclusive directory of London’s best personal trainers, nutritionists and wellness advisors.
The latest addition to the property, KOYN, a modern Japanese restaurant inspired by the nature-spirited roots and duality of Mount Fuji is now open for residents to enjoy. Offering contemporary izakaya, KOYN brings a unique balance of modernity with tradition through a two-folded dining experience. Led by Executive Chef Rhys Cattermoul, KOYN’s philosophy places value on subtlety and detail through an amalgamative lens where art, design, and textile traditions meet culinary craftsmanship.
For more information, please visit https://1gsq.com/