Stéphane Gerschel, Pomellato Brand Managing Director comments: ‘Answering our brief was not an easy feat. We wanted to carry on the legacy of Peter Lindbergh, who had shot our two previous campaigns, give a fresh twist to a main black & white advertising campaign featuring some incredible talents, some known throughout the industry, such as Chiara Ferragni, some less but still representative of the diversity of femininity and of Milanese sophistication, like the princess DJ Scilla Ruffo di Calabria or the very chic Arrivabene sisters as well as Emma Thynn, Marchioness of Bath. Spring Studios suggested we used Cass Bird and it was a fun and meaningful collaboration. Part of the brief was also to roll out an all-asset shoot, producing ancillary content for all medium, so we had 3 live sets for 2 days, a dozen talents and over 300 items of content produced, which we used throughout the year and have a nice consistency to our message. This complicated production was flawlessly handled by Spring and I am ever so grateful for this collaboration’.
"We are extremely happy with this award and the long collaboration with Pomellato, a brand with which we share values that are part of Spring Studios' DNA," says GianMario Motta General Manager of Spring Studios Milan.
The World Luxury Award is the biggest global award recognizing the very best of creativity in luxury advertising and communication. www.worldluxuryaward.com.